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What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

What is InsightIQ?

To successfully participate in influencer marketing, prioritizing return on investment (ROI) is crucial. You can explore a variety of influencers across multiple platforms by utilizing a diverse set of filters specifically designed to meet your requirements. By analyzing cost per install (CPI) and cost per view (CPV) metrics, you can keep track of audience engagement and growth statistics for influencers, helping you establish informed goals. It's important to monitor influencer marketing campaigns as diligently as you would with performance marketing to guarantee maximum ROI. The influencer marketing agencies you respect utilize insightIQ for accurate data, unveiling metrics that were once obscure, along with a solid framework. What differentiates insightIQ from the vast array of influencer marketing tools on the market is its distinct methodology. The platform empowers influencer marketing managers with valuable insights that help them pinpoint the best influencers, deeply investigate audience demographics and engagement rates, and apply tangible data to assess campaign success. Instead of providing a narrow selection of influencers, we offer an extensive database that allows for flexible and strategic decision-making. This adaptability ensures that you can customize your influencer collaborations to seamlessly align with your brand’s objectives, enhancing the overall effectiveness of your marketing strategy. With insightIQ, you gain not just data, but a competitive edge in the rapidly evolving landscape of influencer marketing.

Media

Media

Integrations Supported

Axis LMS
Instagram
TikTok
YouTube

Integrations Supported

Axis LMS
Instagram
TikTok
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Company Facts

Organization Name

InsightIQ

Company Location

United States

Company Website

www.insightiq.ai/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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