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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is 20:20 RDI Predictive Analytics?

Our team is comprised of talented data scientists and software engineers who work in close collaboration with professionals from the Consumer Packaged Goods (CPG) industry. Rather than simply being generalists, we have a thorough understanding of the intricate challenges that brands encounter in their dealings with retailers, which is reflected in the innovative solutions we deliver. Our insights are not only beneficial but also actionable across a range of business areas, such as field sales teams, key account managers, and customer marketing specialists. Acknowledging that selecting a solution provider is a crucial decision for any organization, we implement a concise 'Proof of Concept' phase that allows you to establish a strong business rationale for engaging with our experts. This initial phase is designed to be efficient, economical, and easy to implement, ensuring a smooth start to our collaboration. Within a few weeks, you will acquire a clearer understanding of the advantages that improved retail execution can provide, aiding in your planning and budgeting strategies. Furthermore, our dedication to harnessing big data and performing swift analyses guarantees that resources are allocated effectively, leading to substantial results for your business. With our expertise at your side, you will be well-equipped to navigate the complexities of the retail environment and make informed decisions that drive growth.

Media

Media

Integrations Supported

Bitly
Campaign Monitor
Cordial
Emarsys
Facebook
Google Ads
HubSpot Customer Platform
Instagram
Iterable
Klaviyo
Lightspeed Retail
LinkedIn
Magento
Mailchimp
Salesforce Agentforce Marketing
Shopify
Tall Bob
commercetools
me&u

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

20:20 Retail Data Insight

Date Founded

2000

Company Location

United States

Company Website

www.2020rdi.com/solutions/

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

Predictive Analytics

Not specified

Retail Analytics

Not specified

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