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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is AFS G2?

AFS G2 Analytics serves as a versatile business analytics solution, enabling users to independently derive insights from data without requiring assistance from IT teams. Its intuitive interface and adaptability make it especially beneficial for those in the consumer goods industry. The tool boasts over 20 dashboards, more than 50 solution tabs, and accommodates over 100 key performance indicators (KPIs), addressing a wide range of user requirements. Moreover, AFS G2 integrates effortlessly with other AFS products, providing users with comprehensive insights grounded in their platform's data. This array of functionalities not only streamlines decision-making but also significantly enhances overall business efficiency and effectiveness. With these capabilities, AFS G2 Analytics positions itself as an essential asset for organizations aiming to leverage data for improved outcomes.

Media

Media

Integrations Supported

BigCommerce
Bitly
Campaign Monitor
Criteo
Emarsys
HubSpot CRM
HubSpot Customer Platform
InMoment
Instagram
Iterable
Klaviyo
LinkedIn
Listrak
Salesforce Agentforce Marketing
Shopify
Vision6
commercetools
dotdigital Engagement Cloud
me&u

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

AFS Technologies

Date Founded

1985

Company Location

United States

Company Website

www.afsi.com

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

Retail Analytics

Not specified

Retail Intelligence

Not specified

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