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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is Aptos Retail Cloud?

The fast-changing nature of consumer tastes requires businesses to be adaptable in their operations, which includes everything from product offerings and pricing strategies to sales methods and order delivery. Our cutting-edge solutions enable over 1,000 brands to quickly pivot and create distinctive experiences that cultivate customer loyalty and enhance revenue. Effortlessly unify shopping experiences across multiple platforms, devices, and customer interactions. Deliver standout customer service that converts casual browsers into loyal buyers. Make precise forecasts, strategic plans, and assessments of inventory investments to optimize success throughout each sales season. Make insightful pricing decisions influenced by scientifically validated, data-driven analytics. With a robust, integrated order management system, you can efficiently fulfill every promise to customers, regardless of the order origin or delivery location. Leverage our sophisticated sourcing and brokering capabilities to ensure that every order is fulfilled from the most beneficial source. Furthermore, improve operational efficiency with streamlined, consistent in-store fulfillment processes, allowing you to capitalize on every sales opportunity that arises. This holistic approach positions your business to thrive in a competitive marketplace, ensuring long-term sustainability and growth.

Media

Media

Integrations Supported

Attentive
BigCommerce
Bitly
Campaign Monitor
Cordial
Emarsys
Klaviyo
Lightspeed Retail
Magento
MyGuestlist
ReSci
Vision6
commercetools
me&u

Integrations Supported

ACCEO Retail-1
Buyer's Toolbox BAR
Buyer’s Toolbox AP
Concierge by Mad Mobile
Feedonomics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

Aptos

Company Location

United States

Company Website

www.aptos.com

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

Clienteling

Not specified

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Order Management
Purchase Order Management
Reporting/Analytics

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