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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is Conviva?

Tech operations teams play a crucial role in managing and addressing issues related to the delivery of streaming content and advertisements, which helps to maintain a viewing experience that rivals that of traditional television. By actively engaging viewers and broadening their audience, these teams can substantially enhance revenue streams. Marketers and content creators are empowered to build their audiences through an optimal mix of social media, advertising, and captivating content. The platform, which draws data from 3.3 billion applications, processes a remarkable 1.8 trillion data events daily across 180 countries. This data is meticulously organized and centered around viewers, ensuring that every moment of every stream is accounted for. This structure is intentionally designed to guide decisions that maximize engagement, enhance revenue, and improve ROI. By providing real-time, cross-screen insights, businesses can gain a significant advantage in a competitive market. Instead of relying solely on gut feelings, users can access concrete information. Conviva’s platform boasts the most extensive and accurate streaming video data set available on a global scale. With the capability to leverage over 150 billion streams each year, organizations can align their operational, marketing, and strategic efforts more efficiently, ensuring that every choice is informed by data and yields a meaningful impact. This comprehensive data-driven approach ultimately leads to a richer understanding of viewer behavior, which in turn results in enhanced content delivery and greater audience satisfaction. Furthermore, the continuous improvement of services based on these insights solidifies the relationship between viewers and content providers.

Media

Media

Integrations Supported

BigCommerce
Cordial
Emarsys
Google Ads
HubSpot CRM
HubSpot Customer Platform
Iterable
Klaviyo
Lightspeed Retail
LinkedIn
Listrak
LiveRamp
Magento
Mailchimp
MyGuestlist
Vero
X (Twitter)
commercetools
dotdigital Engagement Cloud
me&u

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

Conviva

Date Founded

2006

Company Location

United States

Company Website

www.conviva.com

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

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