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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is Edge by Ascential?

Discover the hidden opportunities within digital commerce to secure a competitive advantage. Our knowledge in market analysis and predictive insights formulates powerful retail approaches. By streamlining the intricacies of online shelf management, we enable brands to boost their profit margins and stimulate sales growth. In addition, we deliver comprehensive online performance metrics, encompassing sales data and market share evaluations. Over 600 prominent brands and retailers depend on our data-driven solutions for enhancing their ecommerce strategies, optimization initiatives, and performance assessments. We take pride in providing trustworthy and all-encompassing data insights that our partners can rely on. With a global reach, we are equipped to meet your requirements regardless of your location. Stay at the forefront of retail trends and make well-informed decisions with our targeted primary research and intelligence data. Our innovative SaaS digital distribution platform is specifically designed to assist your vital decision-making processes through our Retail Insights Reports, ensuring your successful navigation of the ecommerce arena. Furthermore, our commitment to excellence guarantees that you receive the most up-to-date information and tools necessary for thriving in a competitive market.

Media

Media

Integrations Supported

Attentive
Braze
Cordial
Criteo
Emarsys
HubSpot CRM
HubSpot Customer Platform
InMoment
Instagram
LinkedIn
LiveRamp
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vision6
X (Twitter)
dotdigital Engagement Cloud
me&u

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

Ascential

Date Founded

2014

Company Location

United Kingdom

Company Website

www.ascentialedge.com

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

Pricing Optimization

Forecasting
Pricing Analytics

Retail Analytics

Not specified

Retail Intelligence

Not specified

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