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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is Foyer?

Foyer’s cutting-edge technology considers every element of your retail environment, seamlessly integrating with your existing systems to provide a rapid and efficient solution that improves store operations while increasing profitability. Customize your solution to align with specific needs, with dedicated support available throughout the entire process. Effortlessly connect your online and brick-and-mortar shopping experiences via omnichannel fulfillment, allowing customers to access a variety of shopping options through innovations such as Endless Aisle and Digital Shopper. This cloud-based platform accommodates multiple integrations to optimize your existing data, including CRM and POS systems. Empower your team with digital resources to retrieve customer information, manage tasks, and monitor inventory and foot traffic, all while boosting sales with functionalities like Clienteling and mPOS. Additionally, refine your retail space with accurate tracking and attribution, and leverage extensive analytics to present key metrics, ensuring that your business stays competitive and well-informed. By adopting this technology, you not only streamline your operations but also cultivate customer loyalty and enhance overall satisfaction, making your store a preferred choice for shoppers. Ultimately, embracing these advancements positions your retail business for long-term success in an ever-evolving marketplace.

Media

Media

Integrations Supported

BigCommerce
Facebook
Magento
Shopify
Bitly
Campaign Monitor
Cordial
HubSpot CRM
Klaviyo
Lightspeed Retail
MyGuestlist
ReSci
Vision6
dotdigital Engagement Cloud

Integrations Supported

BigCommerce
Facebook
Magento
Shopify
Alibaba.com
Amazon
Amazon Web Services (AWS)
Google Chrome
NetSuite
Twilio

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$50 per month

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

Foyer

Company Location

Australia

Company Website

www.foyerlive.com

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

Clienteling

Not specified

Retail Analytics

Not specified

Retail Management

Not specified

Retail POS Systems

Not specified

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