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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is Impact Analytics?

To gain a significant advantage in the market, making well-informed and precise decisions grounded in data is crucial. Transform your business within the realms of retail, grocery, consumer packaged goods, or supply chains with our cutting-edge SaaS solutions. We convert your data into actionable insights that lead to enhanced profitability. Leverage our AI-powered SaaS tools across your entire value chain to achieve the best outcomes. Our sophisticated AI Forecasting Engine, ADA, provides enhanced predictive analytics specifically designed for the retail, grocery, and CPG industries. We are dedicated to creating a premier retail AI solution that effectively utilizes artificial intelligence for our clients through intuitive workflows. By automating complex calculations and using machine learning to identify patterns, we strive to boost our users' efficiency. In the end, our mission is to empower our clients to operate more intelligently and secure greater financial success while navigating the constantly changing market dynamics. Through continuous innovation and adaptation, we ensure our solutions remain relevant and effective in meeting diverse business needs.

Media

Media

Integrations Supported

BigCommerce
Bitly
Cordial
Domo
Emarsys
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Instagram
LiveRamp
MyGuestlist
ReSci
Salesforce Agentforce Marketing
Vero
VidCorp
Vision6
X (Twitter)
commercetools
me&u

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

Impact Analytics

Date Founded

2015

Company Location

United States

Company Website

www.impactanalytics.co

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Categories and Features

CPG

Not specified

Demand Planning

Not specified

Inventory Management

Not specified

Predictive Analytics

Not specified

Pricing Optimization

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

Sales Forecasting

Not specified

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