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What is LiftLab?

LiftLab is an innovative marketing analytics platform aimed at optimizing media spending and maximizing the effectiveness of advertising through a robust framework of data-centric measurement, modeling, and experimentation. At the core of its offerings lies the "LiftLab Trust Engine," which combines sophisticated econometric modeling, particularly an agile Marketing Mix Model (MMM), with hands-on media experiments such as geo-testing, enabling users to gain transparent and unbiased insights into how each marketing dollar contributes to revenue generation, both in the short term and in terms of long-term brand development and effectiveness. By facilitating the integration of sales data, advertising expenditures, post-purchase surveys, brand-lift evaluations, and attribution metrics from various online and offline channels, LiftLab adeptly assesses incrementality, uncovering the true impact of media investments while moving away from conventional last-click attribution methods and the limited analytics offered by closed-platform ecosystems. This holistic methodology not only enhances decision-making capabilities but also cultivates a more profound understanding of the complex interplay between marketing strategies and overall business growth, ultimately leading to more informed and strategic investments in marketing initiatives. As a result, businesses can navigate the ever-evolving marketing landscape with greater confidence and clarity.

What is AdGyde?

AdGyde stands out as a comprehensive solution for mobile analytics and attribution tracking, delivering real-time, accurate, and transparent insights into user behavior within apps. This innovative platform enables advertisers to optimize their advertising strategies, thereby increasing the return on their marketing investments. With a commitment to real-time attribution and thorough analytics, AdGyde assists app marketers, growth hackers, and product managers in monitoring app installs from both organic and paid sources. It encompasses a variety of features, such as Deep Linking, Fraud Install Detection, Retention metrics, Session Tracking, and User Flow analysis, all of which are easily accessible via a straightforward SDK integration. Additionally, AdGyde supports advertisers in extending their app's reach and boosting visibility in a competitive optimization environment. The company's strength lies in the application of cutting-edge analytical techniques, allowing clients to establish a distinctive presence in the analytics sector. By leveraging our platform, businesses can successfully implement data-driven strategies that keep them ahead of their competitors while adapting to the ever-evolving market landscape. Ultimately, AdGyde is designed to empower clients in making informed decisions that drive growth and innovation.

Media

Media

Integrations Supported

Epom
Netcore Cloud
Yahoo DSP

Integrations Supported

Epom
Netcore Cloud
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$100 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiftLab

Date Founded

2018

Company Location

United States

Company Website

liftlab.com

Company Facts

Organization Name

AdGyde Solutions

Date Founded

2016

Company Location

India

Company Website

www.adgyde.com

Categories and Features

Categories and Features

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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