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What is Linkby?

Linkby is a cutting-edge platform that prioritizes performance-focused editorial content and adtech solutions, aimed at helping e-commerce and direct-to-consumer brands gain contextual, editorial-style visibility through established publishers and newsletter partners, incurring expenses only when measurable engagement, like clicks, occurs, thus offering a measurable alternative to traditional public relations and display advertising techniques. To kick off the campaign, brands provide a brief that details their story, product launches, promotional initiatives, or awareness objectives, followed by setting a cost-per-click rate, budget, and choosing target publishers from Linkby’s vast global network, which includes a variety of reputable outlets—ranging from prominent news sites to lifestyle platforms—with content typically going live within 48 to 72 hours after approval from the chosen publishers. The CPC-based marketplace of Linkby guarantees that advertisers only pay for clicks that lead to their websites, while adhering to a predetermined budget limit, thereby facilitating effective budget management and performance assessment, all while benefiting from SEO improvements and increased visibility through reputable editorial placements, ultimately assisting brands in reaching their marketing goals more effectively. Moreover, this approach enables brands to connect with their audiences in a deeper and more impactful manner, utilizing the trustworthiness of well-known publishers to enhance their communications and foster conversions, thus driving better overall marketing outcomes. Through this innovative model, brands can not only measure their success in real-time but also refine their strategies based on actionable insights.

What is Fourth Estate?

Fourth Estate is a powerful, cloud-based media platform designed to serve professional media outlets and independent journalists seeking control over their publishing, audience engagement, and revenue streams. Built with a focus on high performance, it delivers blazing fast speeds with a 95%+ Google speed score, ensuring content loads quickly for readers worldwide. The platform supports seamless content import from WordPress and offers over 100 features including multi-channel publishing, state-of-the-art SEO optimization, reader payment collection via Stripe and PayPal, and detailed audience analytics. Fourth Estate’s CMS is editor-friendly and tailored to the unique needs of newsrooms, enabling efficient scheduling, content syndication, and community building. The platform aims to empower independent media voices by breaking their reliance on corporate giants, censorship, and financial barriers, restoring the Fourth Estate’s vital societal role. Notable clients like Kyiv Independent have leveraged the platform to build a 20M+ yearly audience with a fully reader-supported business model. Fourth Estate emphasizes ethical journalism, reliability, and scalability, helping clients save significant costs and operational time. They offer custom WordPress transition services to protect existing content and functionality. Media teams can launch new outlets in under an hour, supported by extensive testing and continuous improvement through A/B testing. The platform encourages users to experience Fourth Estate firsthand with free demos and a focus on boosting media independence globally.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$15/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Linkby

Date Founded

2020

Company Location

Australia

Company Website

linkby.com

Company Facts

Organization Name

Fourth Estate

Date Founded

2021

Company Location

Ukraine

Company Website

fourthestate.app

Categories and Features

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Categories and Features

Blog

Analytics
Collaborative Writing
Comment Moderation
File Sharing
Group Posting
Monetization Tools
Post Management
Search
WYSIWYG Rich Text Editing

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

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