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What is Linkby?

Linkby is a cutting-edge platform that prioritizes performance-focused editorial content and adtech solutions, aimed at helping e-commerce and direct-to-consumer brands gain contextual, editorial-style visibility through established publishers and newsletter partners, incurring expenses only when measurable engagement, like clicks, occurs, thus offering a measurable alternative to traditional public relations and display advertising techniques. To kick off the campaign, brands provide a brief that details their story, product launches, promotional initiatives, or awareness objectives, followed by setting a cost-per-click rate, budget, and choosing target publishers from Linkby’s vast global network, which includes a variety of reputable outlets—ranging from prominent news sites to lifestyle platforms—with content typically going live within 48 to 72 hours after approval from the chosen publishers. The CPC-based marketplace of Linkby guarantees that advertisers only pay for clicks that lead to their websites, while adhering to a predetermined budget limit, thereby facilitating effective budget management and performance assessment, all while benefiting from SEO improvements and increased visibility through reputable editorial placements, ultimately assisting brands in reaching their marketing goals more effectively. Moreover, this approach enables brands to connect with their audiences in a deeper and more impactful manner, utilizing the trustworthiness of well-known publishers to enhance their communications and foster conversions, thus driving better overall marketing outcomes. Through this innovative model, brands can not only measure their success in real-time but also refine their strategies based on actionable insights.

What is Grid?

We are thrilled to introduce the open-source debut of Grid, the Guardian's cutting-edge image management system. This account outlines our joint efforts in crafting Grid, emphasizing the valuable partnerships formed with our editorial teams and the utilization of a modern technology stack. The initiative has been fully Open Source, fostering increased community involvement. Throughout the last year, a passionate team has been diligently working to develop this image management solution, applying an effective Agile methodology that prioritizes user feedback to ensure the end product aligns with their needs and expectations. As a result, we now have a service that is fully integrated into our print workflow, managing nearly half of all images featured in our online publications. The advancement of our Editorial Tools teams in building a full suite of editorial solutions—including content creation, workflow management, and the editing of front and section pages—highlighted the pressing need for a reliable media repository, critical for our operations. The collaborative effort behind this project has not only improved our capabilities but has also reinforced our dedication to the principles of open-source development, paving the way for future innovations. Furthermore, this initiative exemplifies how teamwork and transparency can lead to significant advancements in technology for media management.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version

Pricing Information

$5 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Linkby

Date Founded

2020

Company Location

Australia

Company Website

linkby.com

Company Facts

Organization Name

The Guardian

Date Founded

1821

Company Location

United Kingdom

Company Website

www.theguardian.com/info/developer-blog/2015/aug/12/open-sourcing-grid-image-service

Categories and Features

Public Relations

Not specified

Categories and Features

Photo Management

Not specified

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