Linkby vs. HARO

Linkby is a cutting-edge platform that prioritizes performance-focused editorial content and adtech solutions, aimed at helping e-commerce and direct-to-consumer brands gain contextual, editorial-style visibility through established publishers and newsletter partners, incurring expenses only when measurable engagement, like clicks, occurs, thus offering a measurable alternative to traditional public relations and display advertising techniques. To kick off the campaign, brands provide a brief that details their story, product launches, promotional initiatives, or awareness objectives, followed by setting a cost-per-click rate, budget, and choosing target publishers from Linkby’s vast global network, which includes a variety of reputable outlets—ranging from prominent news sites to lifestyle platforms—with content typically going live within 48 to 72 hours after approval from the chosen publishers. The CPC-based marketplace of Linkby guarantees that advertisers only pay for clicks that lead to their websites, while adhering to a predetermined budget limit, thereby facilitating effective budget management and performance assessment, all while benefiting from SEO improvements and increased visibility through reputable editorial placements, ultimately assisting brands in reaching their marketing goals more effectively. Moreover, this approach enables brands to connect with their audiences in a deeper and more impactful manner, utilizing the trustworthiness of well-known publishers to enhance their communications and foster conversions, thus driving better overall marketing outcomes. Through this innovative model, brands can not only measure their success in real-time but also refine their strategies based on actionable insights.

Join the ranks of over 55,000 journalists and bloggers leveraging HARO to find valuable sources! Begin by submitting your name, contact information, and the media outlet you represent. Ensure your source request aligns with our established guidelines prior to sending it to the HARO editorial team for review. It's imperative to include a brief summary of your story, the specific qualifications you desire in an ideal source, and a deadline for responses. Once you've submitted your request, you can sit back and let HARO bring relevant pitches right to your inbox and account. When you choose a source, be sure to follow up with them for any additional information you might need for your article. HARO thrives on mutual trust, collaboration, and clear-cut rules, making it essential for you to understand our guidelines for journalists before you request a source. The HARO editorial team has the authority to take appropriate action if any journalist violates these guidelines. In your pitches, utilize the masked email address given in the source request, and make sure you address all the journalist’s inquiries, fulfill any specified requirements, and include a bio containing your or your client's contact details. This approach will significantly improve your chances of obtaining the most relevant and helpful responses for your story, ultimately leading to a more comprehensive and compelling article. Remember, effective communication with your chosen sources can also lead to future opportunities and collaborations.