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What is Linqia?

Our dedicated team of specialists in creative and influencer marketing will initiate a thorough evaluation to determine how influencer campaigns fit within your broader marketing strategy. By managing all the complex elements, we free up your time for more essential tasks. We meticulously plan influencer strategies and craft captivating creative concepts, ensuring seamless execution of your campaign. Shift your focus from simply counting likes and interactions to measuring real business results. We provide comprehensive measurement through studies aimed at enhancing brand visibility and driving sales growth. Whether your needs call for Micro, Macro, or Mega influencers, Linqia has tailored solutions ready for you. Through our advanced influencer marketing platform, we pinpoint the ideal influencers to engage with your target audience. These content creators work within your creative guidelines, generating compelling assets that effectively highlight your product's unique qualities. This approach guarantees that your brand's message resonates powerfully with your intended market, ultimately fostering deeper connections and boosting engagement.

What is Amazon Brand Lift?

Amazon Brand Lift offers brands a valuable opportunity to evaluate various customer metrics, including recognition, attitudes, preferences, favorability, intention, and ad recall. By tapping into the insights provided by the Amazon Shopper Panel community, brands can better understand the alignment of their campaigns with specific measurement objectives. The dedicated Brand Lift studios are designed to help advertisers accurately measure the impact of their campaigns on the upper and middle tiers of the marketing funnel in a clear and secure manner. With Amazon's Brand Lift, brands can witness an overall improvement in advertising-related metrics and explore survey data across various audience segments, taking into account factors such as age, income level, gender identity, ad frequency, ad type, and the devices used. Brands have the freedom to choose which campaigns to assess, create survey questions using available templates, and view results at their convenience. Additionally, results can also be accessed directly via the Amazon Ads API, facilitating seamless integration into existing reporting processes and empowering brands to make informed, data-driven decisions. This holistic approach not only enhances the effectiveness of advertising strategies but also fosters ongoing optimization for achieving maximum impact in the marketplace. Ultimately, leveraging Amazon Brand Lift can significantly elevate a brand's performance and resonance with its target audience.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Linqia

Date Founded

2012

Company Location

United States

Company Website

www.linqia.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/brand-lift

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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