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What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

What is Decile?

Decile empowers business and marketing professionals in the e-commerce sector by providing essential insights that are vital for analyzing customer lifecycles, improving retention, assessing products, implementing strategies, and gauging success. Utilizing a user-friendly Learn-Act-Measure framework, Decile caters to a variety of scenarios through its advanced customer analytics and data platform. Our passionate teams focused on customer success and marketing strategy are here to guide you at every stage of the journey. Start by employing our analytics tools to discover insights that reveal both potential opportunities and critical challenges related to your business goals. By merging your customer and transaction data within Decile’s platform, you unlock access to a rich array of third-party customer attributes, facilitating innovative customer segmentation and robust business analysis. With our engaging e-commerce reports, audience comparison capabilities, and customizable analytics dashboards, you can pinpoint and monitor specific cohorts, enabling you to make data-driven decisions and take proactive measures. Furthermore, Decile aims to simplify your analytics experience and significantly boost your e-commerce strategies, ultimately ensuring your business stays ahead in a competitive landscape. Through our platform, not only can you enhance your understanding of customer behavior, but you can also foster long-term growth and success.

Media

Media

Integrations Supported

Shopify
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify Plus
TikTok

Integrations Supported

Shopify
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify Plus
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Company Facts

Organization Name

Decile

Date Founded

2020

Company Location

United States

Company Website

www.decile.com/use-case-overview

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

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