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What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping fast-growing DTC brands connect their first-party customer data into the tools they rely on every day. With seamless integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata makes it easy to link revenue directly to marketing channels. By fixing broken attribution and data gaps, Littledata ensures brands can confidently measure performance and fuel higher-return campaigns. For Klaviyo users, Littledata identifies opted-in customers across browsing sessions, powering stronger abandoned cart and checkout flows that generate more revenue without adding more emails. For paid media, Littledata upgrades tracking beyond native apps: enabling Enhanced Conversions in Google Ads, improving Event Match Quality Scores in Meta’s Conversions API, and reducing CAC through better customer matching. Google Analytics users benefit from accurate event data, including checkout steps and recurring subscription orders, ensuring GA4 reports align with Shopify. Built for data experts but simple enough for marketers, Littledata makes it ridiculously easy to get accurate data. Whether your team needs reliable attribution, higher Klaviyo performance, or a way to unify Shopify with GA4 and ad platforms, Littledata provides the trusted solution to scale with confidence.

What is Faro Insights?

Faro Insights offers a seamless integration with your Shopify store, equipping you with two vital features: A dynamic dashboard that highlights essential metrics, including net revenue, total orders, average order value (AOV), unique customers, top-selling products, geographic distribution, margin tracking (which encompasses cost of goods sold, returns, and shipping), abandoned cart data, and UTM attribution—alongside month-over-month and year-over-year comparisons to aid in analysis. Moreover, it generates a weekly report powered by AI, which is based on your store's data and is divided into three clear sections: - Recent changes - Their implications - Suggested actions Eliminate the inconvenience of dealing with CSV file exports and the confusion that comes with sales variations. With Faro Insights, you gain clear, actionable insights delivered weekly in a format that is easy to comprehend. This tool is tailored for small Shopify merchants who may not have access to an analytics team, yet still need to make informed decisions on a weekly basis, enhancing their overall decision-making efficiency. In doing so, it empowers these merchants to confidently navigate their business landscape.

Media

Media

No images available

Integrations Supported

Shopify
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify Plus
TikTok

Integrations Supported

Shopify
Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Klaviyo
Pinterest
Segment
Shopify Plus
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

€29/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Littledata

Date Founded

2014

Company Location

United Kingdom

Company Website

www.littledata.io

Company Facts

Organization Name

Faro Insights

Date Founded

2026

Company Location

Italy

Company Website

www.faroinsights.app/

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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