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What is LivePlatform?

A versatile and scalable technological solution has been crafted to aid businesses of all sizes in managing their communications, content, and branding consistently across various media formats and languages. This platform incorporates key technologies like LiveObject, LiveBuilder, and LiveConnect, which together provide a broad spectrum of functions such as Digital Asset Management, Content Management, Marketing Materials Builder, Brand Resource Management, and Workflow Management. Additionally, a variety of solutions have been created, including Digital Asset Management (DAM), Product Information Management (PIM), Enterprise Content Management (ECMS), Web Content Management (WCMS), Project Collaboration, Workflow Applications, Inventory Management, as well as Compliance and Approval Systems, addressing a diverse set of organizational needs. By adopting this all-encompassing framework, businesses can effectively optimize their workflows, thereby improving their operational productivity across a multitude of departments. Furthermore, this technology not only simplifies complex tasks but also fosters collaboration among teams, ensuring that everyone is aligned with the organization's goals.

What is JustRelate Marketing Automation?

JustRelate Marketing Automation is an email marketing and automation platform built on JustRelate Home, the central hub for connecting and managing an organization's mar-tech stack. It can be deployed as a standalone product or as an integrated component within the JustRelate Cloud ecosystem, operating alongside products such as JustRelate CRM, Web Builder, and Email Builder. The platform covers the full operational scope of email marketing: from campaign creation and audience management to automated multi-step delivery and performance measurement. Campaign execution is built around mailings composed of an email template, a recipient list, and dispatch settings. Templates support field-level personalization — including name, company, phone number, and custom fields — through a built-in templating language with conditional logic, allowing each generated email to reflect individual recipient data. Content creation is further assisted by a contextual AI that operates within the parameters of the user's brand, campaigns, and project objectives. Trigger-based automation workflows respond to specific recipient actions — such as link clicks, form submissions, or topic subscriptions — and execute configurable sequences of follow-up mailings. Workflows support branching logic based on engagement patterns, enabling precise, multi-path communication flows. Each workflow is validated before activation, and the platform ensures no recipient receives the same email more than once. Audience management relies on topic-based consent profiles, where each subscriber's consent status and its origin are fully documented. Recipients can be sourced from topic subscriptions, CRM-connected lists, or CSV imports. The platform exposes an API for integration into any external application environment, enabling interoperability across the broader mar-tech stack.

Media

Media

Integrations Supported

JustRelate CRM

Integrations Supported

JustRelate CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

on request
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiveTechnology

Date Founded

1996

Company Location

United States

Company Website

www.livetechnology.com/Platform

Company Facts

Organization Name

JustRelate Group

Date Founded

1989

Company Location

Germany

Company Website

www.justrelate.com/de/justrelate-marketing-automation

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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