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What is LiveRamp Clean Room?

As third-party cookies fade away and data privacy laws tighten, alongside an increase in consumer options to opt-out, valuable insights about customers often remain confined within separate platforms and ecosystems. Enter the LiveRamp Clean Room, which is powered by Habu and designed to elevate your return on ad spend (ROAS) by allowing seamless integration, analysis, and activation of your data across multiple platforms. By leveraging this innovative solution, you will gain a holistic view of performance metrics spanning all advertising channels, such as walled gardens, connected TV services, and social media platforms, which equips you to make strategic decisions based on comprehensive datasets. This cutting-edge tool promotes privacy-focused data collaboration within the growing LiveRamp global ecosystem, revealing new opportunities while enhancing your marketing efforts. Additionally, the platform accelerates the realization of value through a tailored user experience for business professionals, incorporating prebuilt templates and generative AI, as well as advanced analytics for more technically oriented users. Furthermore, you can fine-tune your advertising budget with transparent insights across walled gardens, channels, and cloud environments, ensuring you make the most judicious choices. Ultimately, the LiveRamp Clean Room is an indispensable resource for navigating the evolving terrain of data privacy and marketing analytics, empowering businesses to adapt and thrive in this new landscape. Through such capabilities, companies can not only safeguard their data but also maximize their advertising effectiveness.

What is Affinity?

Affinity’s Ad Network represents a groundbreaking platform that utilizes artificial intelligence to revolutionize how publishers and advertisers engage with audiences, extend their reach, and monetize effectively. By breaking down conventional barriers, it offers tailored solutions that accompany consumers through every stage of the purchasing process, from boosting awareness to shaping purchase decisions. The sophisticated publisher suite, driven by AI, not only maximizes programmatic revenue but also harnesses first-party data to enhance subscription figures and optimize workflows for superior efficiency. It integrates seamlessly with existing publisher technologies to gather real-time insights on market trends and competitors, while employing machine-learning algorithms along with customizable rules for yield enhancement, ensuring that only the most intricate exceptions require human oversight. Crafted with precision by a dedicated team of over 100 engineers, the platform prioritizes compliance with privacy regulations such as GDPR and CCPA, all while improving the user experience with intuitive, real-time dashboards showcasing yield gains, subscription growth, and essential operational statistics. Through a commitment to these pivotal elements, Affinity’s Ad Network not only raises the bar in the realm of digital advertising but also paves the way for future innovations in audience engagement strategies.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Axis LMS
Google Cloud Platform
Habu
Incredible
Lightspeed DMS
LiveRamp
LiveRamp Safe Haven
Motileo
Snowflake

Integrations Supported

Amazon Web Services (AWS)
Axis LMS
Google Cloud Platform
Habu
Incredible
Lightspeed DMS
LiveRamp
LiveRamp Safe Haven
Motileo
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.com/solutions/clean-rooms/

Company Facts

Organization Name

Affinity

Date Founded

2006

Company Location

United States

Company Website

affinity.com

Categories and Features

Categories and Features

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