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What is LiveRamp Clean Room?

As third-party cookies fade away and data privacy laws tighten, alongside an increase in consumer options to opt-out, valuable insights about customers often remain confined within separate platforms and ecosystems. Enter the LiveRamp Clean Room, which is powered by Habu and designed to elevate your return on ad spend (ROAS) by allowing seamless integration, analysis, and activation of your data across multiple platforms. By leveraging this innovative solution, you will gain a holistic view of performance metrics spanning all advertising channels, such as walled gardens, connected TV services, and social media platforms, which equips you to make strategic decisions based on comprehensive datasets. This cutting-edge tool promotes privacy-focused data collaboration within the growing LiveRamp global ecosystem, revealing new opportunities while enhancing your marketing efforts. Additionally, the platform accelerates the realization of value through a tailored user experience for business professionals, incorporating prebuilt templates and generative AI, as well as advanced analytics for more technically oriented users. Furthermore, you can fine-tune your advertising budget with transparent insights across walled gardens, channels, and cloud environments, ensuring you make the most judicious choices. Ultimately, the LiveRamp Clean Room is an indispensable resource for navigating the evolving terrain of data privacy and marketing analytics, empowering businesses to adapt and thrive in this new landscape. Through such capabilities, companies can not only safeguard their data but also maximize their advertising effectiveness.

What is Jivox?

Employ a robust technology ecosystem aimed at managing the distribution of customized advertisements, monitoring attribution, and evaluating performance across diverse media and eCommerce platforms. Improve the effectiveness of media campaigns and enhance return on investment (ROI) by delivering the right message to the right audience at the perfect time, all while gaining a deep understanding of each customer's motivations during their buying journey. Utilize cross-channel analytics and sales attribution within secure data environments to track performance effectively. Collect and manage real-time consumer interaction data with proper consent, enabling tailored messaging across various channels that addresses the distinct preferences of each customer. Encourage teamwork throughout the organization to ensure seamless execution from overarching global strategies to localized implementations. Furthermore, identify consumers who are actively shopping and apply algorithms to connect them with the most suitable products, offers, pricing models, and content that meet their specific needs. This cohesive strategy not only enhances marketing efforts but also significantly boosts engagement and conversion rates, ultimately driving business growth. By prioritizing data-driven insights, companies can respond more adeptly to market trends and consumer demands.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
Habu
LiveRamp
LiveRamp Safe Haven
Snowflake

Integrations Supported

DV Publisher Suite

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.com/solutions/clean-rooms/

Company Facts

Organization Name

Jivox

Date Founded

2007

Company Location

United States

Company Website

jivox.com

Categories and Features

Data Clean Room

Not specified

Categories and Features

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