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What is Lob?

Lob stands out as the sole direct mail automation platform designed for the modern digital landscape. This innovative platform streamlines the entire direct mail execution process for businesses of all sizes, encompassing everything from design and printing to postage, delivery, and sustainability, all while providing comprehensive analytics and campaign attribution. More than 11,000 companies rely on Lob to elevate their direct mail efforts into a more intelligent and effective communication strategy. With Lob, enterprises can seamlessly integrate traditional mail into their digital marketing initiatives, ensuring that they stay competitive in an increasingly digital world.

What is LetterFriend?

LetterFriend offers a distinctive service for direct mail and handwritten letters, empowering organizations to create personalized, genuinely handwritten messages, envelopes, and cards crafted by talented writers, steering clear of automated systems or mass-produced materials; this approach allows businesses to effectively navigate the digital realm and strengthen customer relationships, drive referrals, and foster overall growth via meaningful physical communication. Users can effortlessly upload their contact lists via CSV files or integrate through various CRM platforms, Zapier, or an API, which streamlines the automation and scaling of their outreach initiatives, whether for sending thank-you notes, prospecting letters, seasonal cards, or any other personalized correspondence that is addressed by hand and sent directly from the organization. With an emphasis on human-centric direct mail, LetterFriend utilizes real writers based in New Jersey to pen each note, leading to significantly higher open and response rates than typical printed materials or email campaigns, while also providing a variety of customizable options like envelopes, sticky notes, signatures, postcards, and more to cater to individual preferences. This service not only differentiates itself through its personal touch but also seeks to cultivate stronger bonds between businesses and their clients by celebrating the art of handwritten communication. Furthermore, the personal nature of these letters can evoke emotional responses, which is often missing in digital interactions, thereby enhancing the overall effectiveness of outreach efforts.

Media

Media

Integrations Supported

Zapier
5X
APIANT
Adobe Marketo Engage
Blueshift
Blueshift ONE
BoomTown
Ethyca
Insightly
Invoiced
Jotform
Juniper Square
Ortto
Pabbly Connect
PropertyRadar
Quavo
QuickMail
Quickwork
SalesRabbit
Wufoo

Integrations Supported

Zapier
5X
APIANT
Adobe Marketo Engage
Blueshift
Blueshift ONE
BoomTown
Ethyca
Insightly
Invoiced
Jotform
Juniper Square
Ortto
Pabbly Connect
PropertyRadar
Quavo
QuickMail
Quickwork
SalesRabbit
Wufoo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lob

Date Founded

2013

Company Location

United States

Company Website

lob.com

Company Facts

Organization Name

LetterFriend

Date Founded

2010

Company Location

United States

Company Website

letterfriend.com

Categories and Features

Address Verification

Address Validation
Autocomplete
Automatic Formatting
Data Cleansing
Data Discovery
Data Quality Control
Data Verification
Geographic Maps
Geolocation
Metadata Management
Reporting / Analytics
Search / Filter

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Shipment Tracking

Alerts/Notifications
Delivery Estimate
For Freight
For eCommerce
Status Tracking
Website Integration

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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