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What is Locomizer?

Locomizer stands out as an advanced data-as-a-service platform, adept at processing significant volumes of spatial big data generated by human activities, employing a proprietary machine-learning algorithm to evaluate human behavior in both spatial and temporal dimensions. This groundbreaking service enables clients to accurately identify precise locations and timings, allowing them to strategically align their products, services, and marketing initiatives with the right consumer demographics. Renowned within the industry, Locomizer boasts an impressive lineup of high-profile clients across the globe. The platform significantly boosts sales by targeting specific audiences that align with relevant products, services, and marketing strategies. Through its Audience Discovery Platform (ADP), Locomizer generates millions of dynamic datasets showcasing geographically varied audiences with specific behavioral traits. These essential datasets provide invaluable insights that benefit businesses, research organizations, and data scientists, supporting audience analysis in diverse fields such as retail, advertising, and property development. By adopting a holistic approach, Locomizer not only improves marketing efficiency but also equips clients with the tools needed to make knowledgeable decisions grounded in actual audience behavior, ultimately fostering better engagement and business growth. Additionally, the platform's ability to adapt to emerging trends ensures that clients remain competitive in an ever-evolving market landscape.

What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Media

Media

Integrations Supported

Amazon S3
Experian Connect

Integrations Supported

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Locomizer

Company Location

United Kingdom

Company Website

locomizer.com

Company Facts

Organization Name

Affinity Answers

Company Location

United States

Company Website

www.affinityanswers.com/data/

Categories and Features

Foot Traffic Data

Not specified

Categories and Features

Buyer Intent

Not specified

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