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What is Locus?

Locus provides a robust platform for thorough exploration of geospatial information, appealing to a wide range of users from marketers who may find technology daunting to data scientists and analysts engaging in intricate queries, along with executives who are looking for essential metrics to drive future growth. This strategy guarantees a secure and efficient means of connecting various data sources or your data lake to LOCUS, facilitating seamless integration. Furthermore, the Connection Hub includes data lineage governance and transformation functionalities, which improve compatibility with tools like LOCUS Notebook and LOCUS QL. EQ leverages a directed acyclic graph processor that is built on the well-established Apache Airflow framework, aimed at enhancing the efficiency of geospatial workflows. The DAG Builder is designed to effectively organize and refine your geospatial operations with more than twenty built-in assistance stages, establishing it as a flexible asset in the toolkit for data analysis. By providing this sophisticated functionality, Locus not only streamlines data engagement but also equips users with the knowledge necessary to make well-informed choices grounded in detailed insights, ultimately fostering a more data-driven decision-making environment.

What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

Media

Media

Integrations Supported

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/locus/

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Categories and Features

Foot Traffic Data

Not specified

Market Intelligence

Not specified

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

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