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What is Locus?

Locus provides a robust platform for thorough exploration of geospatial information, appealing to a wide range of users from marketers who may find technology daunting to data scientists and analysts engaging in intricate queries, along with executives who are looking for essential metrics to drive future growth. This strategy guarantees a secure and efficient means of connecting various data sources or your data lake to LOCUS, facilitating seamless integration. Furthermore, the Connection Hub includes data lineage governance and transformation functionalities, which improve compatibility with tools like LOCUS Notebook and LOCUS QL. EQ leverages a directed acyclic graph processor that is built on the well-established Apache Airflow framework, aimed at enhancing the efficiency of geospatial workflows. The DAG Builder is designed to effectively organize and refine your geospatial operations with more than twenty built-in assistance stages, establishing it as a flexible asset in the toolkit for data analysis. By providing this sophisticated functionality, Locus not only streamlines data engagement but also equips users with the knowledge necessary to make well-informed choices grounded in detailed insights, ultimately fostering a more data-driven decision-making environment.

What is Locomizer?

Locomizer stands out as an advanced data-as-a-service platform, adept at processing significant volumes of spatial big data generated by human activities, employing a proprietary machine-learning algorithm to evaluate human behavior in both spatial and temporal dimensions. This groundbreaking service enables clients to accurately identify precise locations and timings, allowing them to strategically align their products, services, and marketing initiatives with the right consumer demographics. Renowned within the industry, Locomizer boasts an impressive lineup of high-profile clients across the globe. The platform significantly boosts sales by targeting specific audiences that align with relevant products, services, and marketing strategies. Through its Audience Discovery Platform (ADP), Locomizer generates millions of dynamic datasets showcasing geographically varied audiences with specific behavioral traits. These essential datasets provide invaluable insights that benefit businesses, research organizations, and data scientists, supporting audience analysis in diverse fields such as retail, advertising, and property development. By adopting a holistic approach, Locomizer not only improves marketing efficiency but also equips clients with the tools needed to make knowledgeable decisions grounded in actual audience behavior, ultimately fostering better engagement and business growth. Additionally, the platform's ability to adapt to emerging trends ensures that clients remain competitive in an ever-evolving market landscape.

Media

Media

Integrations Supported

Integrations Supported

Amazon S3
Experian Connect

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

EQ Works

Date Founded

1994

Company Location

Canada

Company Website

www.eqworks.com/platforms/locus/

Company Facts

Organization Name

Locomizer

Company Location

United Kingdom

Company Website

locomizer.com

Categories and Features

Foot Traffic Data

Not specified

Market Intelligence

Not specified

Categories and Features

Foot Traffic Data

Not specified

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