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Micro-influencers, including customers, employees, ambassadors, and brand advocates, are vital in leveraging user-generated content (UGC) to enhance visibility and interaction beyond traditional marketing methods. UGC is often favored over owned content, advertisements, and mainstream influencers because it is seen as more trustworthy. The highest quality content frequently comes from individuals who have a direct connection to your brand, making their contributions invaluable. By automating the outreach process to engage thousands of customers and micro-influencers, you can create effective programs that inspire fans to generate compelling content about your products or services. Moreover, automating incentives for those who share content on social media can begin with your most significant asset—your customers. Expanding initiatives for brand ambassadors allows you to tap into the content produced by both micro and nano-influencers. Recognizing customers who serve as micro and nano-influencers and encouraging them to create authentic and original brand-related content can greatly enhance your marketing impact. Additionally, seamlessly integrating LoudCrowd into your current workflow not only boosts your outreach and engagement efforts but also enriches the overall experience for your brand’s community. This strategic approach not only fosters a sense of community but also encourages ongoing interaction and loyalty among your audience.
What is Later Influence?
Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.
Integrations Supported
BigCommerce
Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Klaviyo
Later Social
Magento
Mailchimp
Refersion
Integrations Supported
BigCommerce
Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Klaviyo
Later Social
Magento
Mailchimp
Refersion
API Availability
Has API
API Availability
Has API
Pricing Information
$199 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
LoudCrowd
Company Location
United States
Company Website
loudcrowd.com
Company Facts
Organization Name
Later
Date Founded
2014
Company Location
Canada
Company Website
later.com/influencer-marketing-platform/
Categories and Features
Categories and Features
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring