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What is Lucid?

Insights derived from data offer significant benefits across various fields, whether you're conducting market assessments, academic research, or evaluating advertising effectiveness and brand recognition. Lucid delivers valuable solutions by leveraging the perspectives of actual individuals. This is facilitated by the Lucid Marketplace, which links users with some of the most esteemed sample providers in the sector, granting access to millions of potential survey participants. Different organizations, including brands, research firms, and agencies, take advantage of the Lucid Marketplace for thorough market evaluations. By examining the success of your marketing strategies, you can assess the impact of your creative content and placements on brand perception. Gaining insights into how your target audience responds to your advertisements enables you to make necessary adjustments. Furthermore, engage online communities for your research endeavors, while the flexible solutions from Lucid simplify the task of connecting with individuals in specific demographics. Data collected through our Marketplace can also be submitted for Institutional Review Board (IRB) approval, ensuring that ethical standards are upheld in research projects. This multifaceted strategy empowers organizations to make informed, strategic decisions based on trustworthy data, ultimately enhancing their overall effectiveness in the marketplace. The ability to adapt and refine strategies based on real feedback is crucial in today's rapidly changing environment.

What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

Media

Media

No images available

Integrations Supported

Dropbox Dash
Indent
Motileo
Nango
Resmo
Truto
Workona

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Lucid

Date Founded

2010

Company Location

United States

Company Website

luc.id/

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com/

Categories and Features

Market Research

Not specified

Survey

Not specified

Categories and Features

Market Research

Email / Online

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