Lytics vs. BlueConic

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Plauti is a data quality platform built natively for CRM, designed for organizations that want tight governance, strong security, and practical control over the accuracy of their customer data. Unlike solutions that move data to external servers or require separate platforms, Plauti runs entirely inside your existing CRM infrastructure, so no data leaves your system and no additional security perimeter is introduced. For Salesforce customers, Plauti covers the end-to-end data quality lifecycle: Prevent duplicates at the source: Real-time alerts notify users of potential duplicates as they enter records, helping sales, marketing, and service teams keep data clean from the start. Protect against hidden duplicates: Detect duplicates created by imports, integrations, and APIs to keep inbound data streams aligned with your standards. Remediate at scale with batch jobs: Run configurable batch processes to find, review, and merge existing duplicates across large data volumes, with full audit trails that support compliance, internal controls, and reporting. Verify contact information: Check email addresses and phone numbers before they’re saved to reduce bounce rates, improve campaign performance, and support more reliable outreach. All of this operates on Salesforce’s own infrastructure, using your existing permissions, roles, and security model. There is no separate user login, no data sync lag to manage, and no additional compliance gap to justify to auditors or security teams. For Microsoft Dynamics 365, Plauti focuses on robust duplicate prevention and control. Admins can configure real-time alerts, leverage API-based detection, run batch processes, and apply cross-entity matching rules to keep accounts, contacts, and leads aligned and consolidated. Plauti is built for CRM admins, data stewards, and operations teams who need immediate, self-service control over data quality—without waiting for developers, complex projects, or long IT ticket queues.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Shape Software's specialized sales and marketing automation platform enables you to oversee all elements of your enterprise from a single interface. This cloud-based solution provides a variety of tools designed to assist in managing and automating your digital marketing efforts, including promotions through text, email, and online advertisements, while also capturing leads from various online channels. Additionally, it helps in nurturing potential clients and managing projects throughout your day. You can enhance customer interactions by offering a secure portal that simplifies your intake workflows, utilize ShapeIQ to systematically evaluate leads, and generate comprehensive custom reports. Begin increasing your revenue by exploring the versatile range of services that Shape offers today, ensuring that you stay ahead in an ever-evolving market.

Revaly is built to solve one of the most costly and overlooked problems in subscription commerce: legitimate payments failing for preventable reasons. Its end-to-end Payment Performance Management platform leverages machine learning, issuer intelligence, and ecosystem data to elevate approval rates starting from the very first transaction attempt. The system automatically detects issues such as mistyped card numbers, routing mismatches, and metadata errors before a customer ever checks out. When payments do fail, Revaly uses a sophisticated retry engine that studies customer behavior, card network patterns, and historical success windows to recover revenue without damaging relationships. Businesses across industries report dramatic improvements—from 34% to over 50% increases in recovered payments—demonstrating the compound value of consistent, optimized approvals. Revaly’s integration ecosystem makes adoption frictionless, connecting seamlessly with CRMs, billing systems, payment gateways, and processors already in use. The platform not only protects revenue but stabilizes growth by reducing churn that comes from unintentional payment failures. Leadership teams gain visibility into payment performance metrics that go far beyond authorization rates, revealing hidden revenue opportunities and operational inefficiencies. As a result, companies can build smarter billing strategies and deliver a more reliable experience for customers. Revaly becomes a trusted partner in improving profitability, ensuring that when a customer says “yes,” the payment system does too.

SmartDraw makes professional drawings and diagrams accessible to everyone. Non-technical users can quickly create floor plans, while professionals get the precision and scale they require. With industry-leading floor planning tools and an intuitive interface for traditional diagramming like flowcharts and organizational charts, SmartDraw delivers enterprise-ready power without unnecessary complexity. SmartDraw includes a large collection of symbols and templates to help users get started quickly and easily without extensive training. In addition to floor plans, site plans, landscapes, and other layouts, users can create flowcharts, organizational charts, mind maps, project charts, technical engineering diagrams, IT diagrams, and more. SmartDraw also allows users to create custom shapes using their own product catalog or other existing assets. Users can import PDFs, images, Google Maps, Visio files, and Visio stencils to build on existing plans and workflows. Drawings can be created to any scale, ensuring accuracy for every use case. SmartDraw makes it easy to enrich drawings with data, enabling more informative and dynamic visuals. Users can also generate manifests and bills of materials directly from their diagrams to support planning , procurement, oversight, and compliance. The app can automatically generate diagrams from data, including organizational charts, AWS and Azure architectures, PI Boards, class diagrams, ERDs, and more. In addition, users can use natural language prompts to instantly generate diagrams like flowcharts and mind maps with AI. Files can be saved directly to SmartDraw or the user's preferred storage provider like OneDrive, SharePoint, or Google Drive for better data security. SmartDraw also integrates with the Microsoft and Google enterprise tech stacks, as well as tools like Confluence and Jira. SmartDraw works hand in glove with your existing IT infrastructure without disruption to maximize what you've already invested in.

D&B Hoovers accelerates the journey from prospecting to establishing profitable client relationships more efficiently. By identifying crucial prospects and potential areas for growth, it serves as a powerful sales acceleration tool that leverages data and analytics. B2B sales professionals can engage with clients swiftly, enhancing their business development efforts. With access to comprehensive intelligence across more than 120 million business records, users gain valuable insights that empower their marketing and sales strategies. The platform features an intuitive interface alongside automated workflows, including alerts, triggers, and smart lists, which simplify the user experience. Furthermore, D&B Hoovers merges Dun & Bradstreet's extensive commercial database with advanced analytics to deliver a robust sales intelligence solution. This service also offers versatile search and list-building capabilities, real-time alerts, in-depth company profiles, and insightful research reports to support informed decision-making in the sales process. Overall, D&B Hoovers positions your organization for success by enhancing the efficiency and effectiveness of your sales efforts.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Bullseye stands out as an innovative dealer and store locator platform that effectively attracts a larger client base. Unlike typical locators, Bullseye empowers businesses to interact with customers through localized content, enhance lead generation, and boost foot traffic. Additionally, it fosters strong connections between companies and their agents, dealers, and other partners. Partners appreciate Bullseye for its SEO-optimized landing pages and its automated system for managing leads in real time. The platform allows for seamless integration of partner pages into your website, showcasing their work and establishing customer trust. With two decades of expertise, Bullseye encompasses all the essential features one would anticipate from a contemporary locator service. These features include intuitive search interfaces, a robust API, detailed reporting, third-party integrations, and comprehensive tools for managing users, categories, locations, custom data fields, and location oversight. Overall, it serves as a thorough solution for organizing all location-related information and guiding customers to dealers, agents, stores, and other sites, ultimately driving business success. Furthermore, the platform continually evolves to meet the changing needs of its users, ensuring sustained relevance in a competitive market.

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.