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What is MNTN?

Harness the influence and reputation of television advertising alongside a comprehensive suite designed to enhance attributions and targeting, thereby amplifying the effectiveness of TV. Connected TV has evolved from merely a brand marketing avenue into a dynamic platform for paid search and social media. This evolution empowers advertisers to initiate self-directed campaigns aimed explicitly at generating revenue and driving conversions. MNTN has pioneered advertising software that enables brands to achieve quantifiable results in conversions, revenue, and website traffic through the robust capabilities of television. MNTN Performance TV stands out as the first and only connected TV advertising platform tailored for direct-response marketing objectives. This innovation reimagines the landscape for advertisers, enabling them to connect their TV advertising performance directly to measurable outcomes. As the most potent advertising medium globally, television's potential should be fully leveraged in direct-response marketing strategies, similar to how social media and paid search are utilized. This shift not only enhances advertising effectiveness but also opens new avenues for creativity and engagement in marketing campaigns.

What is Cape.io?

Cape is a cloud-based solution specifically designed for marketing and advertising teams, aimed at simplifying the automation of their campaigns. This innovative platform helps organizations meticulously plan and coordinate their initiatives while overseeing creative assets and production processes, thereby ensuring that all advertising materials receive proper validation before they are launched. Teams are capable of effortlessly tracking their campaigns, expediting approvals, and preparing assets for dissemination across a range of media channels. By merging campaign management and advertising execution within a shared workspace, Cape supports agencies, brands, broadcasters, and media owners in aligning their efforts across diverse channels and stakeholders. Tailored for teams managing high volumes of creative content and campaigns, the platform includes features that promote transparency in workflows, conduct thorough quality checks, and offer real-time updates on delivery progress. Its functionalities also encompass campaign execution, enhancement of creative operations, effective advertising asset management, and the systematic distribution of campaign materials. In essence, Cape not only boosts the efficiency of marketing teams but also equips them with the tools necessary to navigate the complexities of the modern advertising landscape with greater accuracy and effectiveness. Moreover, its collaborative capabilities foster a seamless integration of efforts that can lead to more impactful campaign outcomes.

Media

Media

Integrations Supported

5X
Kochava
Modern.ai

Integrations Supported

Amazon Ads
Google Display & Video 360
Meta Ads Manager
Snapchat Ads
TikTok Ads
YouTube Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

MNTN

Company Location

United States

Company Website

mountain.com

Company Facts

Organization Name

Cape.io

Company Location

United Kingdom

Company Website

www.cape.io

Categories and Features

CTV & OTT Advertising

Not specified

Marketing

Not specified

Performance Marketing

Not specified

Categories and Features

Ad Management

Not specified

Advertising

Not specified

Campaign Management

Not specified

Creative Management

Not specified

CTV & OTT Advertising

Not specified

Video Annotation

Not specified

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