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What is MOCA?

MOCA gathers an extensive range of behavioral and location data from multiple sources in real-time, offering organizations and governments the opportunity to uncover crucial insights into consumer behavior through location intelligence and marketing automation. This functionality supports mobile campaigns that significantly boost audience engagement and retention. By integrating both digital and physical customer information, we create a unified omnichannel experience. Our groundbreaking strategy for customer interaction raises engagement levels dramatically, providing AI-driven marketing solutions that facilitate deep personalization. Moreover, MOCA’s AI Smart Cities solution for Tourism effectively promotes your country, region, or city, emphasizing a person-centric model. We establish sophisticated layers that construct a digital ecosystem, ensuring that individuals, cities, and organizations are equipped with relevant information that stimulates economic growth in the area. Our award-winning cloud-based platform, which relies on proprietary machine learning algorithms, offers profound insights into the customer journey, shaping behavior and crafting exceptional, tailored experiences for each individual. This comprehensive strategy not only elevates customer satisfaction but also fosters sustained growth for businesses and communities alike, creating a thriving environment for collaboration and innovation. Ultimately, by prioritizing the needs of both customers and local economies, MOCA contributes to a more interconnected and prosperous future.

What is FIWARE?

By merging open source initiatives with widely accepted standards, a marketplace for interoperable and portable smart city solutions is established. Our Smart Cities reference architecture dismantles vertical barriers, thus enabling a contextual information management layer that delivers a comprehensive overview of urban dynamics. Enhanced city governance can be achieved by making municipal data publicly accessible and integrating information from various sectors. Importantly, there are no additional costs involved in ensuring that all city systems are fully interoperable. This seamless integration facilitates the transfer of systems not only between cities but across different industries as well. Furthermore, third-party solution providers can leverage timely open data released by the city, which is accessible through standardized APIs. This access empowers them to offer their innovations to municipalities globally, significantly expanding their business opportunities and tapping into a broader customer base. Ultimately, the push for smart city solutions fosters collaboration and innovation across various urban environments.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MOCA

Date Founded

2015

Company Location

Spain

Company Website

www.mocaplatform.com

Company Facts

Organization Name

FIWARE

Date Founded

2011

Company Location

Germany

Company Website

www.fiware.org/about-us/smartcities/

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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