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ADARA Cortex

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What is MPLAB Harmony v3?

MPLAB® Harmony v3 serves as an all-encompassing framework tailored for embedded software development, featuring a variety of adaptable and interoperable software modules that facilitate the creation of advanced features while accelerating product release timelines. It is designed to be core-agnostic, accommodating both MIPS® and Arm® Cortex® core architectures, which guarantees code portability through uniform APIs usable across multiple device families. With the MPLAB Harmony Configurator’s (MHC’s) intuitive Graphical User Interface (GUI), users can easily configure settings, enhancing accessibility. The framework has undergone validation for compatibility with 32-bit PIC® (MIPS-based) and SAM (Arm Cortex-based) MCU and MPU device families, ensuring dependable performance. Moreover, it integrates effortlessly with external solutions like FreeRTOS and Micrium®, and it supports the importation of projects created in IAR Embedded Workbench. The most recent version expands its offerings by adding support for SAM families of Arm Cortex-M based devices, along with providing a complimentary software development environment. In addition, the GUI's graphical configuration capabilities simplify the setup process for devices and libraries, further enriching the development experience. This amalgamation of functionalities positions MPLAB Harmony v3 as a formidable asset for developers looking to optimize efficiency, reduce time-to-market, and ultimately enhance their product development processes. Its robust architecture not only meets current embedded system demands but also allows for future scalability as technology evolves.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.