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What is MRDCL?

Our data collection platform is ideally designed to accommodate a variety of survey methodologies, such as online surveys, CAPI, CATI, and traditional paper formats. We focus on creating intuitive software that removes the necessity for complicated scripting, which helps reduce errors and boosts user efficiency. Our extensive array of integrated tools meets a wide range of market research analysis and reporting requirements, offering features like cross-tabulations, charting, reporting both online and offline, and dynamic dashboards that can be accessed in real-time. This software is tailored to serve everyone, from experienced data processing specialists to occasional users who may just need to gather insights. As the importance of data reporting and delivery continues to rise within the market research industry, automating reports and presenting data through interactive dashboards have become common practices. In light of this, we focus on delivering data exactly when our clients need it most. While we do not operate as a full-service market research agency, our commitment lies in helping you efficiently gather valuable feedback from customers. In an increasingly data-centric landscape, we make certain that our tools remain flexible to adapt to the changing needs and expectations of our clients, ensuring that they can always rely on us for timely and relevant insights. Moreover, our continuous improvements and updates to the platform reflect our dedication to innovation and client satisfaction.

What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.

Supported Platforms

Windows

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

MRDC Software

Company Location

United Kingdom

Company Website

www.mrdcsoftware.com

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com/

Categories and Features

Market Research

Data Management
Statistical Analysis

Categories and Features

Market Research

Email / Online

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