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What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

What is B2B.IQ?

B2B.IQ, developed by B2B Media Group, is a specialized account engagement platform that equips marketing and revenue teams with comprehensive data, metrics on account interactions, and buyer signals to enhance their lead generation and display campaigns. This innovative solution offers access to a massive global database of over 100 million verified B2B decision-makers, enriched with first-party firmographic information, intent data, and more than 112 million behavioral signals generated monthly from various accounts. Users can monitor their campaign performance, derive insights about accounts, and detect buying signals through an intuitive and customizable dashboard, with the option of receiving continuous updates from a dedicated campaign manager. The platform features an AI-powered priority index that assesses accounts based on their engagement levels and interest in specific topics, thereby pinpointing high-priority accounts for targeted sales outreach. Furthermore, B2B.IQ delivers detailed account intelligence, highlighting installed technologies, pertinent intent topics, and engagement levels to deepen understanding of each account’s unique needs and behaviors. This robust offering not only empowers teams to make data-driven decisions but also optimizes their marketing strategies, ultimately leading to improved outcomes and increased efficiency in their outreach efforts. In a competitive landscape, such tools are essential for businesses aiming to stay ahead and effectively engage with their target audiences.

Media

Media

Integrations Supported

Octane11

Integrations Supported

Octane11

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Company Facts

Organization Name

B2B Media Group

Date Founded

2011

Company Location

United Kingdom

Company Website

www.b2bmg.com/en/b2biqplatform

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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