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What is Madison Logic?
                ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.
            
        
            What is Intelligent ABM?
                Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.
            
        
            Integrations Supported
            
                
    Aberdeen
            
            
        
        
    
        
        
            
                
    Convertr
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Customer Platform
            
            
        
        
    
        
        
            
                
    Integrate
            
            
        
        
    
        
        
            
                
    LinkedIn
            
            
        
        
    
        
        
            
                
    LogMeIn Central
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
        
        
            
                
    Octane11
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    Aberdeen
            
            
        
        
    
        
        
            
                
    Convertr
            
            
        
        
    
        
        
            
                
    Eloqua
            
            
        
        
    
        
        
            
                
    HubSpot CRM
            
            
        
        
    
        
        
            
                
    HubSpot Customer Platform
            
            
        
        
    
        
        
            
                
    Integrate
            
            
        
        
    
        
        
            
                
    LinkedIn
            
            
        
        
    
        
        
            
                
    LogMeIn Central
            
            
        
        
    
        
        
            
                
    Marketo
            
            
        
        
    
        
        
            
                
    Octane11
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
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                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
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                On-Prem
            
            
        
        
    
        
        
            
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                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Madison Logic
Date Founded
2004
Company Location
United States
Company Website
www.madisonlogic.com/ml-platform/
Company Facts
Organization Name
Spiceworks Ziff Davis
Date Founded
2020
Company Location
United States
Company Website
swzd.com/products/intelligent-abm/
Categories and Features
Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Data Management Platforms (DMP)
                                        Ad Network Integration
                                        
                                    
                                    
                                    
                                        Analytics / ROI Tracking
                                        
                                    
                                    
                                    
                                        Audience Targeting
                                        
                                    
                                    
                                    
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        CRM
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Competitive Analysis
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Data Capture / Transfer
                                        
                                    
                                    
                                    
                                        Data Classification
                                        
                                    
                                    
                                    
                                        Data Visualization
                                        
                                    
                            
                        Categories and Features
Account Based Marketing
                                        Analytics
                                        
                                    
                                    
                                    
                                        Campaign Personalization
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Engagement Monitoring
                                        
                                    
                                    
                                    
                                        Lead Nurturing
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        Progress Tracking
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Target Account Identification
                                        
                                    
                            
                        Buyer Intent
                                        B2B Lead Generation
                                        
                                    
                                    
                                    
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Competitor Analysis
                                        
                                    
                                    
                                    
                                        Content Marketing
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Intent Data
                                        
                                    
                                    
                                    
                                        Lead Notifications
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                            
                        Sales Intelligence
                                        CRM Integration
                                        
                                    
                                    
                                    
                                        Data Cleaning
                                        
                                    
                                    
                                    
                                        Data Enrichment
                                        
                                    
                                    
                                    
                                        Data Import/Export
                                        
                                    
                                    
                                    
                                        Data Mining
                                        
                                    
                                    
                                    
                                        Data Verification
                                        
                                    
                                    
                                    
                                        Email Integration
                                        
                                    
                                    
                                    
                                        Lead Scoring
                                        
                                    
                                    
                                    
                                        List Building
                                        
                                    
                                    
                                    
                                        Performance Management
                                        
                                    
                                    
                                    
                                        Pipeline Management
                                        
                                    
                                    
                                    
                                        Predictive Modeling/Analytics
                                        
                                    
                                    
                                    
                                        Prospecting Tools
                                        
                                    
                                    
                                    
                                        Reporting/Analytics
                                        
                                    
                                    
                                    
                                        Sales Forecasting
                                        
                                    
                            
                        