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What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

What is Leadrax?

Leadrax is a specialized platform that enhances B2B sales intelligence and lead data, designed to aid teams in more effectively targeting prospects through precise datasets that improve outreach, prospecting, and the overall integrity of their sales pipeline. By combining real-time discovery with authenticated contact details, Leadrax ensures a remarkable accuracy rate for emails (95%) and phone numbers obtained from trustworthy sources, which empowers users to categorize data according to technology usage, company characteristics, and buyer roles, enabling teams to quickly connect with essential decision-makers, enrich their CRM systems, and craft more effective outbound and account-based marketing initiatives. The platform prioritizes technographic intelligence, providing valuable insights into the specific tools and technology stacks that companies are using or switching from, and it also features global and niche filters that account for industry type, company size, and functional roles, facilitating the creation of highly tailored campaigns. Furthermore, Leadrax’s holistic approach equips sales teams to fine-tune their outreach strategies and boost engagement with prospective clients, ultimately driving better results in their sales efforts. Through this comprehensive support, organizations can expect to see a significant improvement in their overall sales performance.

Media

Media

Integrations Supported

Google Sheets
HubSpot CRM
HubSpot Customer Platform
Mailchimp
Make
Microsoft Excel
Octane11
Salesforce
Zapier
n8n

Integrations Supported

Google Sheets
HubSpot CRM
HubSpot Customer Platform
Mailchimp
Make
Microsoft Excel
Octane11
Salesforce
Zapier
n8n

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Company Facts

Organization Name

Leadrax

Date Founded

2021

Company Location

India

Company Website

leadrax.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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