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What is Manhattan Active Retail?

The retail industry is undergoing a significant transformation, shifting from traditional B2B models to B2C and even B2B2C frameworks, as companies work diligently to navigate a marketplace where digital interactions play a pivotal role in nearly every transaction; in such a dynamic environment, the ability to quickly adapt can determine whether a business thrives or falters. As the merging of online and offline shopping experiences becomes commonplace, retailers need to be prepared to sell, engage, and fulfill orders across multiple platforms seamlessly. Manhattan ActiveĀ® Omni distinguishes itself by delivering an integrated solution for sales, engagement, and fulfillment through a singular cloud-native application, providing the essential flexibility and scalability required to address the complexities of omnichannel customer interactions. This cloud-developed platform features a robust suite of order management, inventory control, fulfillment processes, customer engagement tools, and point-of-sale functionalities, ensuring that it remains current and highly responsive. By leveraging this cutting-edge technology, retailers can not only optimize their operations but also significantly enhance customer service levels and boost profitability in an ever more competitive landscape. In essence, embracing such innovative solutions is crucial for retailers aiming to stay ahead in a world where consumer expectations are continuously evolving.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

FreightExchange
Manhattan Active Point of Sale

Integrations Supported

Attentive
Bitly
Braze
Cordial
Criteo
Emarsys
Facebook
HubSpot CRM
InMoment
Instagram
Klaviyo
Lightspeed Retail
LiveRamp
Magento
Tall Bob
commercetools
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Manhattan Associates

Date Founded

1990

Company Location

United States

Company Website

www.manh.com/active/omni

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Clienteling

Not specified

Retail Management

Not specified

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

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