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What is Mapidea?

Every critical element of your enterprise takes place in a defined location. With Mapidea, you can significantly improve your decision-making process by utilizing accurate geographical insights that facilitate quicker and more informed choices. Our platform provides reliable datasets derived from public information globally. By incorporating pre-existing location data into your evaluations, you can achieve a more profound comprehension of your market. With more than twenty years of expertise in spatial data, our team has crafted a solution that enables businesses to weave geographical factors into their everyday analytical and strategic initiatives. Mapidea empowers multinational corporations to make strategic decisions based on trustworthy data insights. Our intuitive location analytics tool allows clients to visualize and assess data geographically, opening up fresh opportunities for business expansion. You can track customer interactions with your locations, whether they are physical stores or online platforms, to discern behavioral patterns and develop comprehensive territorial profiles. By leveraging location intelligence, you can make better-informed decisions regarding expansion, ensuring your business maintains a competitive edge. This approach not only simplifies your analysis but also amplifies your overall strategic effectiveness, positioning your organization for sustained success in a dynamic market landscape.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

Integrations Supported

Aritic Desk
Aritic Mail
CloudShow
Iterable
Leanplum
Localworks
Mentionlytics
Merchynt
MigrateMan
Nearby Now
Pipedream
Progress DataDirect
Salesforce Agentforce Marketing
Segment
SendGrid
SingleInterface
SnapLogic
Squarespace
Teamstack
X Ads (Twitter Ads)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Free
Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Mapidea

Date Founded

2014

Company Location

Portugal

Company Website

www.mapidea.com

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Data Monetization

Not specified

Location Intelligence

Not specified

Categories and Features

Business Intelligence

Dashboard
Data Analysis
Predictive Analytics
Strategic Planning
Visual Analytics

Foot Traffic Data

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Push Notifications
Reporting / Analytics

Market Intelligence

Not specified

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