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What is Maplytics?

Maplytics seamlessly combines Bing Maps with Dynamics 365 to generate an interactive geospatial map. This integration allows users to visualize their Dynamics CRM/365 data geographically, enhancing business operations and ensuring timely engagement with the right clients. Recognized as a top solution on Microsoft AppSource for Dynamics 365 CRM and PowerApps, it boasts a range of highly sought-after features including Route Optimization, Auto Scheduling, Radius Search, Territory Management, Census Data, and Heat Maps. With its comprehensive suite of field sales and service functionalities, Maplytics empowers organizations to meet their objectives by delivering valuable insights. Notable capabilities include the ability to map CRM data by geocoding records and displaying them with custom color-coded pushpins on a map. Users can perform proximity searches to locate records within specified distances or timeframes from a given location. The route optimization feature allows for efficient travel planning, enabling users to discover additional records along their routes and access navigation directions via Google Maps, Apple Maps, and Waze. Additionally, sales territory management features allow for the automatic creation or drafting of territories, performing binary operations, and applying assignment rules for single or multiple territories for records. Lastly, the auto scheduling functionality facilitates appointment planning for multiple users over several days, ensuring optimized time management.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.