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What is Marcode?

Marcode is a cutting-edge platform that leverages AI technology to protect brands and detect affiliate fraud, empowering ecommerce and digital marketing teams to defend their paid search investments and affiliate initiatives by identifying and averting problems such as affiliate hijacking, brand bidding, trademark violations, unauthorized coupon code exploitation, and harmful browser extensions that can dilute traffic, inflate costs, and generate false commissions. It features real-time surveillance of branded keywords across multiple search engines, performing regular assessments to reveal advertisers bidding on brand-specific terms and uncovering hidden affiliate identifiers, even when advanced cloaking methods are employed. Users can seamlessly monitor all advertisers, gather evidence, and take action to remove malicious actors from their ecosystem. Additionally, Marcode simplifies the trademark complaint process and offers tools to detect coupon abuse and monetization through extensions, thereby effectively reducing unnecessary expenses and protecting brand integrity while ensuring a straightforward user experience. In an environment where maintaining brand visibility is essential, Marcode emerges as a crucial resource for upholding a brand's reputation and financial well-being, providing a comprehensive solution for businesses to thrive in the competitive digital landscape. Moreover, its robust analytics and reporting features allow users to make informed decisions based on data-driven insights, further enhancing their strategic approach to brand management.

What is AdPolice BrandProtect?

AdPolice BrandProtect delivers a comprehensive solution aimed at protecting brands and detecting fraud specifically within Southeast Asia, focusing on revealing affiliate fraud and brand bidding tactics that can negatively impact both profitability and brand image. By consistently monitoring brand-related keywords and their variations every five minutes across an extensive grid of over 500 global locations, AdPolice adeptly uncovers harmful partners, competitor actions, regional scams, and cases of ad hijacking that might otherwise remain undetected. The service is characterized by its robust tracking capabilities, offering continuous monitoring with one of the highest scanning frequencies available, alongside thorough coverage of relevant search engines, mobile search platforms, regional search avenues, and international oversight across more than 40 countries. Furthermore, its sophisticated reporting tools provide detailed insights into brand misuse perpetrated by competitors, resellers, and affiliates, allowing for precise categorization by the nature of the abuse and the involved parties. These features collectively not only bolster brand visibility but also equip businesses with the necessary tools to proactively address and mitigate potential threats to their market presence. Consequently, this proactive approach ensures that companies can maintain their reputations while effectively navigating a complex digital landscape.

Media

Media

Integrations Supported

Integrations Supported

Bing
Google Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Marcode

Date Founded

2023

Company Location

United Kingdom

Company Website

www.marcode.ai/

Company Facts

Organization Name

AdPolice

Date Founded

2008

Company Location

United Kingdom

Company Website

www.adpolice.com/en/products/brandwatch/

Categories and Features

Categories and Features

Brand Protection

Not specified

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