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What is Marcode?

Marcode is a cutting-edge platform that leverages AI technology to protect brands and detect affiliate fraud, empowering ecommerce and digital marketing teams to defend their paid search investments and affiliate initiatives by identifying and averting problems such as affiliate hijacking, brand bidding, trademark violations, unauthorized coupon code exploitation, and harmful browser extensions that can dilute traffic, inflate costs, and generate false commissions. It features real-time surveillance of branded keywords across multiple search engines, performing regular assessments to reveal advertisers bidding on brand-specific terms and uncovering hidden affiliate identifiers, even when advanced cloaking methods are employed. Users can seamlessly monitor all advertisers, gather evidence, and take action to remove malicious actors from their ecosystem. Additionally, Marcode simplifies the trademark complaint process and offers tools to detect coupon abuse and monetization through extensions, thereby effectively reducing unnecessary expenses and protecting brand integrity while ensuring a straightforward user experience. In an environment where maintaining brand visibility is essential, Marcode emerges as a crucial resource for upholding a brand's reputation and financial well-being, providing a comprehensive solution for businesses to thrive in the competitive digital landscape. Moreover, its robust analytics and reporting features allow users to make informed decisions based on data-driven insights, further enhancing their strategic approach to brand management.

What is ClearTrust?

ClearTrust operates as a dedicated platform focused on safeguarding the integrity of digital advertising traffic and identifying ad fraud for a diverse group of stakeholders, including advertisers, agencies, publishers, ad networks, and ad-tech professionals. The platform employs its Traffic Quality Index (TQI) to evaluate sessions through more than 150 unique filters that scrutinize a range of factors such as IP addresses, user agents, behaviors, devices, and network traits. This robust scoring mechanism, complemented by detailed analytical reports, empowers teams to identify bots, dubious clicks, invalid impressions, and various forms of potentially subpar activities across numerous campaigns and traffic sources. Users can tailor their scoring parameters and filters to investigate anomalies and utilize insights for making strategic decisions related to traffic management and budget distribution. Furthermore, ClearTrust supports both pre-bid and post-bid verification processes, offering a variety of implementation options like API, JavaScript, and tracking-link techniques. Designed to protect paid media and inventory across multiple platforms—including web, in-app, video, and connected TV—ClearTrust ensures comprehensive coverage against fraud and inefficiencies in digital advertising. This all-encompassing strategy not only helps users uphold the integrity of their advertising investments but also enhances overall campaign performance significantly. Moreover, by continuously adapting to evolving challenges in the digital landscape, ClearTrust positions itself as a crucial ally for stakeholders seeking to optimize their advertising efforts.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Marcode

Date Founded

2023

Company Location

United Kingdom

Company Website

www.marcode.ai/

Company Facts

Organization Name

ClearTrust

Date Founded

2020

Company Location

India

Company Website

www.cleartrust.cc

Categories and Features

Categories and Features

Ad Fraud Detection

Not specified

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