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What is Marigold Loyalty?

The landscape of brand loyalty is witnessing remarkable expansion, with 67% of consumers worldwide deeming their preferred brand's loyalty program as vital, while only 7% consider it insignificant. To forge lasting connections and motivate customers to return more often and increase their spending, it is essential to create loyalty programs that are highly tailored to recognize and reward individual customer actions. Marigold Loyalty facilitates the management of unique offers both online and offline, as well as when customers are near your establishment, by defining, managing, and targeting incentives like coupons, gift cards, discounts, cashback, sweepstakes, donations, and tangible rewards. Moreover, acknowledging members through a flexible tier system enables the delivery of personalized rewards that correspond to their level of engagement. This method not only rewards members with points for their buying habits and interactions—such as completing purchase histories, filling out surveys, writing reviews, registering, and attending events—but also deepens the bond between the brand and its dedicated clientele. Consequently, these initiatives not only bolster customer satisfaction but also significantly enhance brand engagement and loyalty. In turn, a well-executed loyalty program can lead to increased customer retention and a stronger competitive advantage in the market.

What is Ekoma?

Ekoma enables you to boost your sales and nurture your community through effective loyalty, referral, and VIP initiatives powered by an advanced Incentive Marketing Platform. Customers who regularly return for purchases are shown to refer 50% more potential buyers, with those referrals being four times more likely to complete a purchase, thanks to the trust established in your brand. Additionally, referred customers tend to display greater loyalty, as evidenced by a higher Net Promoter Score (NPS), spend more (as reflected in enhanced Lifetime Value (LTV) and Average Order Value (AOV)), and are inclined to bring in further referrals. By concentrating your marketing strategies on your current customers, you can effectively engage those who are more likely to make future purchases. Encourage repeat business by offering points and incentives both before and after their transactions, motivating them to come back and redeem those rewards. Ekoma features two interconnected modules aimed at cultivating a rewarding customer experience focused on loyalty and advocacy, ensuring that your brand remains prosperous over time. This comprehensive strategy not only reinforces customer connections but also improves your brand's image in the competitive landscape of the market. Ultimately, by creating a cycle of loyalty and advocacy, you lay the groundwork for sustained growth and success.

Media

Media

Integrations Supported

Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Shopify
WooCommerce

Integrations Supported

Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Shopify
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-loyalty/

Company Facts

Organization Name

Ekoma

Company Location

United States

Company Website

ekoma.io

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

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