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What is Marigold Loyalty?

The landscape of brand loyalty is witnessing remarkable expansion, with 67% of consumers worldwide deeming their preferred brand's loyalty program as vital, while only 7% consider it insignificant. To forge lasting connections and motivate customers to return more often and increase their spending, it is essential to create loyalty programs that are highly tailored to recognize and reward individual customer actions. Marigold Loyalty facilitates the management of unique offers both online and offline, as well as when customers are near your establishment, by defining, managing, and targeting incentives like coupons, gift cards, discounts, cashback, sweepstakes, donations, and tangible rewards. Moreover, acknowledging members through a flexible tier system enables the delivery of personalized rewards that correspond to their level of engagement. This method not only rewards members with points for their buying habits and interactions—such as completing purchase histories, filling out surveys, writing reviews, registering, and attending events—but also deepens the bond between the brand and its dedicated clientele. Consequently, these initiatives not only bolster customer satisfaction but also significantly enhance brand engagement and loyalty. In turn, a well-executed loyalty program can lead to increased customer retention and a stronger competitive advantage in the market.

What is Influence?

Influence.io is a multifunctional platform designed for loyalty and referral programs, empowering ecommerce and direct-to-consumer brands to effectively create, manage, and enhance their customer loyalty and referral strategies. With this platform, merchants can motivate their customers by providing points for various activities such as purchasing items, writing reviews, and engaging with social media, which can later be redeemed for enticing perks, discounts, or rewards. Furthermore, it incorporates loyalty tiers that enable brands to customize rewards based on varying degrees of customer loyalty, along with digital stamp cards that work seamlessly with Apple and Google Wallet, membership options, and incentives to encourage existing customers to recruit new ones. The platform’s effortless integration with leading ecommerce and marketing tools like Shopify, BigCommerce, Klaviyo, and Gorgias allows for a rapid and uncomplicated setup, removing the necessity for intricate custom development. In addition, Influence.io's intuitive interface significantly boosts customer engagement, simplifying the process for brands to cultivate meaningful connections with their audience. This ultimately fosters a community around the brand, enhancing customer retention and satisfaction.

Media

Media

Integrations Supported

Apple Wallet
Attentive
BigCommerce
Google Wallet
Gorgias
Klaviyo
Loop
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
REVIEWS.io
Recharge
Shopify
Skio
dotdigital Engagement Cloud

Integrations Supported

Apple Wallet
Attentive
BigCommerce
Google Wallet
Gorgias
Klaviyo
Loop
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
REVIEWS.io
Recharge
Shopify
Skio
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-loyalty/

Company Facts

Organization Name

Influence

Date Founded

2021

Company Location

United States

Company Website

www.influence.io

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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