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What is Marin Software?

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

What is AudienceProject?

AudienceProject goes beyond the conventional boundaries of a tech provider by presenting an all-encompassing marketing and advertising platform designed for businesses focused on enhancing their advertising efficiency and inventory management. This platform empowers you to draw in a wider array of advertisers, thereby increasing your potential to secure a larger share of the advertising budget while effectively targeting the audiences that advertisers want to reach, ultimately leading to improved returns on their investments. By enhancing your role as a trusted consultant, you can also help your clients identify and connect with their key consumers, which contributes to a higher return on investment. Moreover, by identifying important consumer segments and expanding your outreach to related demographics, you can gain greater value from your advertising investments and further develop your brand through continuous campaign refinement across multiple channels. To further optimize your advertising budgets, it is essential to meticulously evaluate and analyze your advertising performance across a variety of media and platforms, which enables you to make informed, strategic decisions that support your success. In an increasingly competitive environment, harnessing data-driven insights is vital for fostering ongoing growth and implementing effective marketing tactics. As you navigate this landscape, remember that the ability to adapt and innovate will be key to sustaining your advantage.

Media

Media

Integrations Supported

AT Internet
BOSCO
CallRail
CallTrackingMetrics
Commanders Act
DV Publisher Suite
Data Virtuality
Facebook Ads
Flows
Fone Dynamics
FuseCommander
Gravity Data
Invoca
LinkedIn
Lyftrondata
MSIGHTS
Mozart Data
Roundel
TrustCommander
X (Twitter)

Integrations Supported

AT Internet
BOSCO
CallRail
CallTrackingMetrics
Commanders Act
DV Publisher Suite
Data Virtuality
Facebook Ads
Flows
Fone Dynamics
FuseCommander
Gravity Data
Invoca
LinkedIn
Lyftrondata
MSIGHTS
Mozart Data
Roundel
TrustCommander
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marin Software

Date Founded

2006

Company Location

United States

Company Website

www.marinsoftware.com

Company Facts

Organization Name

AudienceProject

Date Founded

2010

Company Location

Denmark

Company Website

www.audienceproject.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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