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What is MarketCast?

MarketCast is a top-tier global marketing research company that unites marketing, technology, and AI to empower brands in maximizing advertising effectiveness and cultivating enduring customer loyalty. At the heart of their offering is a groundbreaking Research Platform that integrates AI models, data science, and engineering to revolutionize the design, delivery, and analysis of research, enabling faster and more creative insights. MarketCast’s team of over 600 researchers, data scientists, and technologists collaborate to provide comprehensive solutions for advertising, brand tracking, entertainment content, and attribution challenges. Trusted by over 80% of the largest advertising spenders in the U.S., MarketCast specializes in helping clients identify and target the right audiences, optimize ad creative, and build long-term brand fandom through rigorous data fusion of consumer emotions and behaviors. Their culture values curiosity, continuous learning, and diversity, which fuels innovation and breakthrough discoveries for clients. MarketCast’s leadership includes experts in marketing, technology, and strategy who guide the company’s vision to be the most tech- and data-forward research firm worldwide. The company offers custom research solutions backed by cutting-edge AI and data science to solve complex marketing, content, and product development problems. They emphasize transparency and collaboration, working closely with clients to translate research into actionable insights that drive impact. MarketCast also engages in social responsibility and supports its employees through a diverse, inclusive environment. Overall, MarketCast positions itself as a partner that leverages the best of people, AI, and data to transform marketing research.

What is Beatgrid?

Cease using unreliable claimed ad exposure data that relies on big data, data fusion, and modeling techniques to link individual users with their media engagements. Without a comprehensive single-source solution, you will confront major difficulties in accurately evaluating cross-media reach, frequency, and brand lift metrics. As viewers seamlessly transition among linear TV, CTV, and online video in search of top-quality content, it is essential to move away from claimed ad exposure as a means to measure cross-channel branding effectiveness. The data from third-party fusion is unlikely to deliver the necessary accuracy in today’s fragmented media landscape and often lacks the privacy protections needed as regulators impose stricter privacy laws. By leveraging Beatgrid's audience measurement analysis, you can devise targeted advertising strategies that resonate with your desired demographic, ensuring that your marketing initiatives are both pertinent and effective in this intricate environment. This methodology not only deepens your insight into audience behavior but also strategically positions your brand for ongoing success as media landscapes continue to evolve, thereby enhancing your competitive edge.

Media

Media

Integrations Supported

Voxpopme

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Online Training

Company Facts

Organization Name

MarketCast

Date Founded

1988

Company Location

United States

Company Website

marketcast.com

Company Facts

Organization Name

Beatgrid

Date Founded

2014

Company Location

Netherlands

Company Website

beatgrid.co

Categories and Features

Market Research

Not specified

Marketing Attribution

Not specified

Categories and Features

Marketing Attribution

Not specified

People Counting

Not specified

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