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What is MarketCast?

MarketCast is a top-tier global marketing research company that unites marketing, technology, and AI to empower brands in maximizing advertising effectiveness and cultivating enduring customer loyalty. At the heart of their offering is a groundbreaking Research Platform that integrates AI models, data science, and engineering to revolutionize the design, delivery, and analysis of research, enabling faster and more creative insights. MarketCast’s team of over 600 researchers, data scientists, and technologists collaborate to provide comprehensive solutions for advertising, brand tracking, entertainment content, and attribution challenges. Trusted by over 80% of the largest advertising spenders in the U.S., MarketCast specializes in helping clients identify and target the right audiences, optimize ad creative, and build long-term brand fandom through rigorous data fusion of consumer emotions and behaviors. Their culture values curiosity, continuous learning, and diversity, which fuels innovation and breakthrough discoveries for clients. MarketCast’s leadership includes experts in marketing, technology, and strategy who guide the company’s vision to be the most tech- and data-forward research firm worldwide. The company offers custom research solutions backed by cutting-edge AI and data science to solve complex marketing, content, and product development problems. They emphasize transparency and collaboration, working closely with clients to translate research into actionable insights that drive impact. MarketCast also engages in social responsibility and supports its employees through a diverse, inclusive environment. Overall, MarketCast positions itself as a partner that leverages the best of people, AI, and data to transform marketing research.

What is FlexMR InsightHub?

As market dynamics evolve and consumer preferences shift, brands must continuously strive to maintain their competitive edge within the industry. For this purpose, your team deserves a reliable insight partner dedicated to ensuring your success in such a challenging landscape. We take pride in our mission to enhance the relevance, accessibility, and effectiveness of insights while navigating the contemporary obstacles faced by marketing, research, and product teams. FlexMR stands at the forefront of online market research, with a presence in Europe, the USA, and the UK. We have had the honor of collaborating with a variety of forward-thinking brands, including SkyBet, iHeartMedia, and Specsavers, who are leaders in their respective fields. Our InsightHub platform serves as a comprehensive end-to-end insight engine designed to optimize and elevate your research operations. With its array of powerful tools, robust features, and seamless integration processes, it equips brands with the necessary resources to drive growth and achieve their objectives. By leveraging such innovative solutions, organizations can navigate the complexities of the market with greater confidence and agility.

Media

Media

Integrations Supported

Voxpopme

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

£10,000
Licences are upgradable with additional admins, platform members, survey completes, video streaming minutes and video analysis minutes.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MarketCast

Date Founded

1988

Company Location

United States

Company Website

marketcast.com

Company Facts

Organization Name

FlexMR

Date Founded

2005

Company Location

United Kingdom

Company Website

www.flexmr.net

Categories and Features

Market Research

Not specified

Marketing Attribution

Not specified

Categories and Features

Market Intelligence

Not specified

Market Research

Compensation Management
Data Management
Email / Online
Panel Management
Sample Management
Statistical Analysis
Survey Management

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