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What is Marketing Evolution?

The excessive waste prevalent in the advertising sector represents a major risk to profitability that negatively impacts both consumers and marketers. As noted by TrafficGuard, the waste associated with digital advertising could potentially soar to $100 million each day within the next five years, primarily driven by ad fraud. This alarming financial setback presents a formidable obstacle for omnichannel marketers, compelling them to reassess not only their spending and strategies but also the metrics employed to gauge marketing success. Understanding the ways in which consumers engage across multiple touchpoints, whether online or offline, is vital for marketers seeking to enhance their connections with target audiences. By leveraging sophisticated analytics, marketers can effectively monitor and improve critical performance indicators (KPIs) such as the effectiveness of campaigns, levels of customer engagement, and overall sales revenue. Furthermore, harnessing data-driven insights along with personalized campaign recommendations enables marketers to make strategic decisions about their media mixes, budget distributions, creative approaches, brand initiatives, and long-term strategies. It is crucial to refine the comprehensive media investment strategy to ensure vital business outcomes, including increased brand awareness, demand generation, and heightened sales figures in a competitive market. Prioritizing these elements allows marketers to adeptly navigate the intricacies of the advertising landscape while striving to reduce losses stemming from inefficiencies. By focusing on these strategies, the industry can work towards fostering a more sustainable advertising environment.

What is LongRange?

The LongRange mobile application development platform is built on two fundamental concepts: achieving a swift time-to-market and maintaining an affordable total cost of ownership, both of which are essential for IBM i development teams that often encounter financial limitations, strict deadlines, and scarce resources. By utilizing your current expertise in RPG, COBOL, or CL in conjunction with the LongRange mobile app builder, you can swiftly create mobile applications tailored for your users while facilitating easy updates and maintenance at minimal expense. LongRange operates as a native mobile application, akin to popular platforms like Twitter, Skype, and Salesforce, and can be accessed through various App Stores; it guarantees impressive speed and unwavering reliability. In contrast to web applications that rely on server-side processing or hybrid apps that incorporate HTML, CSS, and JavaScript, LongRange provides a cohesive native experience that significantly boosts performance and user satisfaction. This innovative strategy empowers developers to effectively cater to the needs of contemporary mobile users while also ensuring that applications remain easy to manage over time. By focusing on these principles, LongRange ultimately enhances the overall efficiency of mobile application development.

Media

Media

Integrations Supported

Integrations Supported

IBM i

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Marketing Evolution

Date Founded

2000

Company Location

United States

Company Website

www.marketingevolution.com

Company Facts

Organization Name

LongRange

Company Website

www.longrangemobile.com

Categories and Features

Ad Fraud Detection

Not specified

Demand Generation

Not specified

Marketing Attribution

Not specified

Categories and Features

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