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What is Marketing Optimizer?

Marketing Optimizer is an all-in-one marketing automation platform crafted to improve the productivity of sales teams in acquiring leads and closing deals. It provides an extensive range of functionalities geared towards enhancing sales performance, including A/B testing, call tracking, lead management, campaign oversight, and email marketing tools. Furthermore, the platform integrates effortlessly with leading software for website testing, web analytics, and landing page optimization, allowing users to fully capitalize on their marketing strategies. This holistic strategy not only streamlines marketing efforts but also empowers organizations to refine their sales methodologies, making it an essential resource for businesses aiming for growth. Ultimately, Marketing Optimizer stands out as a vital asset in the competitive landscape of sales and marketing.

What is InstaSuite?

Marketing technology includes a wide range of advertising strategies designed to engage customers in a meaningful way. There has been a marked transition from conventional print media, such as billboards, to dynamic digital channels. Presently, companies utilize various tools like QR codes, social media platforms, and email campaigns to forge connections with their target audiences. Access to this wealth of information is made possible through an array of technological solutions. These systems not only collect and analyze data related to customer behaviors, demographics, and preferences but also typically integrate advertising features such as sales pages, landing pages, and blog content. Such instruments empower marketers to track the different phases of the buyer's journey, allowing them to develop strategic plans that meet their goals. Moreover, evaluating the capabilities and expertise of existing staff is facilitated by an effective content management system, which is essential for maximizing marketing efforts. Ultimately, regardless of which marketing avenue is pursued, the incorporation of technology remains crucial for achieving business objectives. Additionally, maintaining a strong online presence and adapting to evolving market demands hinges significantly on the effectiveness of content management systems. This highlights the importance of leveraging technology not only for immediate engagement but also for long-term brand sustainability.

Media

Media

Integrations Supported

WordPress
AWeber
Mailchimp
PayPal
Stripe
Unbounce
VWO Testing
iContact

Integrations Supported

WordPress
AWeber
Mailchimp
PayPal
Stripe
Unbounce
VWO Testing
iContact

API Availability

Has API

API Availability

Has API

Pricing Information

$33.00/month/user
Free Trial Offered?
Free Version

Pricing Information

$297 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marketing Optimizer

Date Founded

2001

Company Location

United States

Company Website

www.marketingoptimizer.com

Company Facts

Organization Name

InstaSuite

Company Location

Hong Kong

Company Website

insta-suite.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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