MarketingConnect vs. Akamai Identity Cloud

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

TrueLoyal delivers a next-generation loyalty platform that helps consumer brands keep customers engaged for life. Leveraging AI-driven personalization and omnichannel integration, it allows businesses to design and manage loyalty programs that work across eCommerce, retail, and distributor networks. The platform includes features such as gamification, rewards catalogs, predictive churn prevention, advocacy programs, and receipt-based engagement, enabling brands to turn every interaction into an opportunity for retention. With advanced analytics and data collection, TrueLoyal empowers companies to capture zero- and first-party data to fuel smarter marketing decisions. Its pre-built integrations and open API ensure seamless connectivity with major systems, reducing complexity and accelerating deployment. Case studies from industries like beauty, automotive, and food & beverage highlight measurable results, including over 150% increases in repeat revenue and significant boosts in customer satisfaction scores. Beyond the technology, TrueLoyal offers consulting and strategy services to ensure brands launch with confidence and continuously optimize their programs. Customers benefit from a holistic loyalty ecosystem that drives advocacy through social commerce, user-generated content, surveys, and product sampling. By aligning loyalty initiatives with brand strategy, TrueLoyal transforms transactional relationships into long-term partnerships. Its mission is to provide brands with the flexibility, intelligence, and tools they need to scale retention and revenue in a sustainable way.

Communication channels like voice, text, video, fax, and conferencing are essential in today's business landscape. Phone.com provides a contemporary, adaptable solution that caters to the needs of mobile entrepreneurs and expanding companies alike. With its comprehensive suite of advanced business phone functionalities, Phone.com empowers your evolving business to engage with customers in a professional and efficient manner. Enhanced call handling capabilities help to elevate your brand's reputation, while mobility features ensure that you maintain connectivity with clients, coworkers, and partners at any time and from any location. This versatility is crucial for thriving in a fast-paced business environment.

Ecommerce can be intricate, but shipping can be straightforward with Shippo, which supports your business growth by seamlessly integrating into your workflows, offering knowledgeable assistance, and giving you straightforward access to the most competitive rates across numerous carriers. >> Gain straightforward access to competitive rates from a wide range of carriers - Enjoy the benefits of over 85 carriers globally, including regional options that are often overlooked by others, ensuring you get the best rates available. >> A complete shipping solution tailored for any business - Streamline your shipping process by connecting your e-commerce platform or directly integrating our ready-to-use API into your operations, enabling you to fulfill orders efficiently with intelligent defaults, customizable automations, and insightful analytics for smarter shipping decisions. >> Comprehensive support at every stage - Feel assured with our dedicated customer support and experienced implementation teams, who possess the expertise to help you get started quickly and maintain consistent operations. >> Expand your horizons with Shippo - Anticipate increased shipping needs in the future, and trust Shippo to provide you with 99.99% uptime, an advanced technology infrastructure, and all the necessary features to foster deeper connections with your customers and support your ambitious growth plans. >> With Shippo by your side, you can confidently navigate the complexities of shipping while focusing on what truly matters—growing your business and enhancing customer satisfaction.

Sogolytics is a comprehensive experience management platform that empowers organizations to gather, analyze, and leverage data from both employees and customers to foster business expansion. Companies from various sectors utilize Sogolytics to monitor interactions across all customer and employee touchpoints. The platform's advanced reporting features provide instantaneous, actionable insights that are crucial for identifying and addressing potential issues before they escalate. SogoCX enhances all dimensions of customer experience, leading to higher conversion rates, streamlined data management, and deeper insights into customer behavior, which ultimately boosts return on investment. With SogoCX, organizations can effectively assess essential metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), facilitating a more refined understanding of their clientele. Meanwhile, SogoEX is specifically designed to assist organizations in gathering and utilizing data to enhance employee engagement and minimize turnover rates. This platform empowers HR teams and leadership to implement organizational improvements by facilitating real-time feedback collection and fostering a culture of engagement among employees, thus paving the way for a more motivated workforce.

Ditto is the only mobile database that comes with built-in edge connectivity and offline resilience, allowing apps to sync data without depending on servers or continuous access to the cloud. As billions of mobile and edge devices—and the deskless workers using them—form the backbone of modern operations, organizations are running into the constraints of conventional cloud-first systems. Used by leaders like Chick-fil-A, Delta, Lufthansa, and Japan Airlines, Ditto is at the forefront of the edge-native movement, reshaping how businesses operate, sync, and stay connected beyond the cloud. By removing the need for external hardware, Ditto’s software-based networking lets companies develop faster, more fault-tolerant applications that perform even in disconnected environments—no cloud, server, or Wi-Fi required. Leveraging CRDTs and peer-to-peer mesh replication, Ditto allows developers to build robust, collaborative applications where data remains consistent and available to all users—even during complete offline scenarios. This ensures business-critical systems remain functional exactly when they’re needed most. Ditto follows an edge-native design philosophy. Unlike cloud-centric approaches, edge-native systems are optimized to run directly on mobile and edge devices. With Ditto, devices automatically discover and talk to each other, forming dynamic mesh networks instead of routing data through the cloud. The platform seamlessly handles complex connectivity across online and offline modes—Bluetooth, P2P Wi-Fi, LAN, Cellular, and more—to detect nearby devices and sync updates in real time.

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

An All-Inclusive Solution for Efficient File Orchestration and Management Across Edge, Data Center, and Cloud Storage PeerGFS offers a uniquely software-driven approach tailored to tackle the complexities of file management and replication in multi-site and hybrid multi-cloud setups. With over 25 years of industry experience, we focus on file replication for organizations with distributed locations, providing numerous advantages for your operations: Increased Availability: Attain elevated availability through Active-Active data centers, whether they are hosted on-premises or in the cloud. Edge Data Security: Protect your essential data at the Edge with ongoing safeguards to the central Data Center. Boosted Productivity: Facilitate distributed project teams by granting them rapid, local access to essential file resources. In the current landscape, maintaining a real-time data infrastructure is crucial for success. PeerGFS effortlessly meshes with your current storage solutions, accommodating: High-volume data replication across linked data centers. Wide area networks that often experience lower bandwidth and increased latency. You can take comfort in knowing that PeerGFS is built for ease of use, ensuring that both installation and management are straightforward tasks. Moreover, our commitment to customer support means you’ll always have assistance when needed.