Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 1 Rating

Total
ease
features
design
support

Alternatives to Consider

  • Hightouch Reviews & Ratings
    456 Ratings
    Company Website
  • Iris Identity Protection Reviews & Ratings
    3 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • 10Duke Enterprise Reviews & Ratings
    8 Ratings
    Company Website
  • GWI Reviews & Ratings
    177 Ratings
    Company Website
  • Ditto Reviews & Ratings
    2 Ratings
    Company Website
  • Square POS Reviews & Ratings
    765,333 Ratings
    Company Website
  • PeerGFS Reviews & Ratings
    28 Ratings
    Company Website
  • Shippo Reviews & Ratings
    910 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website

What is MarketingConnect?

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

What is BDEX?

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

Media

Media

Integrations Supported

Facebook Ads
Instagram Ads
LiveRamp
Lotame
Meta Ads
PubMatic
SAP Store
The Trade Desk
TransUnion TruEmpower

Integrations Supported

Facebook Ads
Instagram Ads
LiveRamp
Lotame
Meta Ads
PubMatic
SAP Store
The Trade Desk
TransUnion TruEmpower

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$250 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian Marketing Services

Company Location

United States

Company Website

www.experian.com/marketing-services/identity-resolution

Company Facts

Organization Name

BDEX

Date Founded

2014

Company Location

United States

Company Website

www.bdex.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Quality

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Popular Alternatives

Popular Alternatives