Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Hightouch Reviews & Ratings
    456 Ratings
    Company Website
  • Iris Identity Protection Reviews & Ratings
    3 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • 10Duke Enterprise Reviews & Ratings
    8 Ratings
    Company Website
  • GWI Reviews & Ratings
    177 Ratings
    Company Website
  • Ditto Reviews & Ratings
    2 Ratings
    Company Website
  • Square POS Reviews & Ratings
    765,333 Ratings
    Company Website
  • PeerGFS Reviews & Ratings
    28 Ratings
    Company Website
  • Shippo Reviews & Ratings
    910 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website

What is MarketingConnect?

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

What is Eyeota?

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

Media

Media

Integrations Supported

Adform
Amazon Web Services (AWS)
Basis DSP
BidTheatre
Google Marketing Platform
InMobi
MGID
Nexxen
Nielsen Ad Intel
Outbrain
Proximic by Comscore
PubMatic
Quantcast
Roku OS
Taboola
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Vistar
Xandr

Integrations Supported

Adform
Amazon Web Services (AWS)
Basis DSP
BidTheatre
Google Marketing Platform
InMobi
MGID
Nexxen
Nielsen Ad Intel
Outbrain
Proximic by Comscore
PubMatic
Quantcast
Roku OS
Taboola
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Vistar
Xandr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian Marketing Services

Company Location

United States

Company Website

www.experian.com/marketing-services/identity-resolution

Company Facts

Organization Name

Eyeota

Date Founded

2010

Company Location

Singapore

Company Website

www.eyeota.com

Categories and Features

Popular Alternatives

Popular Alternatives

Data Decisions Reach Reviews & Ratings

Data Decisions Reach

Data Decisions Group