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What is MarketingConnect?

In today's rapidly evolving and interconnected world, consumers effortlessly move through different channels, devices, and locations at an astonishing pace. Tracking customer interactions and their associated data to deliver personalized experiences can feel overwhelming. Nevertheless, this challenge can be effectively addressed. Experian Marketing Services' MarketingConnect adeptly resolves customer identities, creating a detailed customer profile that consolidates various touchpoints, connects channels and devices, and merges offline and digital behaviors. This results in a continuous, privacy-compliant identity that encapsulates every aspect of a consumer's everyday life. By aggregating a wide range of both declared and undisclosed data from diverse offline and online engagements, businesses can gain a holistic view of their most valuable customers and potential clients. Our people-based graph, developed over more than fifty years of reference data, enables marketers to precisely and consistently associate real individuals and households with pertinent data points, thereby facilitating effective engagement strategies. This groundbreaking method not only boosts marketing accuracy but also cultivates stronger relationships with customers, ultimately driving business growth. As businesses adapt to this landscape, the importance of understanding consumer behavior becomes increasingly paramount for sustained success.

What is FuseCommander?

In the modern marketing landscape, professionals utilize a diverse array of channels to engage potential customers, carefully targeting them based on their preferred devices. The growing intricacy of marketing techniques, paired with the variety of gadgets people utilize to consume digital content each day, makes it increasingly difficult to accurately identify the individual behind a device and their buying habits. When users are not logged in, current tracking technologies rely on IP addresses and device IDs to connect users with the email and landing page components associated with designated marketing campaigns. Although these identifiers can provide broad information like geographical location and previous browsing behavior, they are inadequate in disclosing the true identity of the user or their purchasing tendencies. FuseCommander effectively tackles this issue by unifying the entire buyer's journey, which includes their preferred devices and channels along with the messaging that inspired their choices. By adopting this thorough approach, marketers gain insights not only into the actions taken but also the underlying motivations behind those actions, thereby enhancing the effectiveness of their strategies. Ultimately, this deeper understanding empowers marketers to tailor their efforts more precisely, leading to improved engagement and conversion rates.

Media

Media

Integrations Supported

Integrations Supported

Adobe Advertising Cloud
Adobe Analytics
Chartbeat
Equativ
Facebook
Google
Google Marketing Platform
Hotjar
Howtank
KAYAK
Kelkoo Group
Piwik PRO
SPREAD
Skai
Splio
VWO Engage
dunnhumby Price
eBay
iAdvize

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Experian Marketing Services

Company Location

United States

Company Website

www.experian.com/marketing-services/identity-resolution

Company Facts

Organization Name

Commanders Act

Date Founded

2010

Company Location

France

Company Website

www.commandersact.com/en/solutions/fusecommander/

Categories and Features

Identity Resolution

Not specified

Categories and Features

Identity Management

Not specified

Popular Alternatives

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MarketingConnect Reviews & Ratings

MarketingConnect

Experian Marketing Services