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What is Marketron?

Optimize your advertising processes by merging digital and airtime management systems into one cohesive unit. Marketron NXT is uniquely positioned as the only cross-channel advertising platform specifically tailored for radio broadcasters. Increase your revenue while simplifying workflows, enabling advertisers to effectively reach audiences through both digital platforms and traditional radio using a unified approach. Improve operational efficiency by automating key processes, providing instant access to integrated sales, inventory, and billing data designed for broadcast companies of any size. By adding services like third-party digital solutions, mobile messaging, and email marketing, you can further broaden your revenue streams and enhance the value provided to advertisers. Additionally, streamline your operational workflow by digitally capturing orders, overseeing invoicing and payments, and offering performance verification through a comprehensive range of extra services. Such a holistic strategy empowers broadcasters to fine-tune their advertising tactics while remaining adaptable to the dynamic changes in the market landscape, ensuring sustained success and growth.

What is Aquira?

Aquira provides an all-encompassing solution for managing prospects, clients, and the call activities of your sales team. This innovative platform is designed to meet all your traffic management needs. Whether you are running a single station or managing multiple locations, Aquira allows you to oversee the scheduling and billing of advertising orders from a single centralized location. It features advanced real-time reporting capabilities, covering account and contact management, invoicing, spot analysis, availabilities, and sales performance metrics. A variety of detailed reports gives users immediate access to essential data, enabling them to make informed decisions swiftly. With Aquira2GO, you can conveniently access all client information on the go, empowering you to create proposals, present to advertisers, and maintain ongoing communication with your traffic team and station managers. Tailored for both local and national radio businesses, Aquira stands as a powerful and flexible traffic system. Its modern user interface ensures that you always have real-time access to sales and inventory data, coupled with a wide range of scheduling options that enhance your ability to adapt to industry demands. By simplifying the traffic management process, Aquira enables businesses to function with greater efficiency and effectiveness, ultimately driving success in a competitive market. Furthermore, its commitment to continuous improvement ensures that users will benefit from ongoing updates and enhancements.

Media

Media

Integrations Supported

Google Ad Manager
Zetta

Integrations Supported

Google Ad Manager
Zetta

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marketron

Date Founded

1969

Company Location

United States

Company Website

www.marketron.com

Company Facts

Organization Name

RCS Sound Software

Company Location

United States

Company Website

www.rcsworks.com/aquira/

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Categories and Features

DJ

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