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What is Marketscience Studio?

Our state-of-the-art Marketing Analytics and optimization software provides a unified platform designed for advanced analysis of marketing investments. Users, regardless of their level of analytical skill, can navigate the data visualization section to examine and interpret a variety of visual data and statistics, which are crucial for validating information and forming initial insights and hypotheses about the factors driving demand. The core Modeling module boasts a comprehensive user interface (UI) that facilitates the setup of different dynamic linear panel models applicable across all levels of the client's business operations. Additionally, custom model configurations can be effortlessly linked to the model database, allowing for the necessary transformations of variables, which are then communicated to the proprietary model estimation algorithm within the OxMetrics analytics suite. This seamless integration empowers users to conduct thorough analyses of their marketing tactics and encourages informed, data-driven decision-making. Furthermore, by leveraging these advanced capabilities, businesses can enhance their understanding of market dynamics and optimize their strategies for better performance.

What is Admetrics?

Admetrics is a comprehensive marketing analytics solution designed to empower e-commerce teams with data grounded in scientific principles, thereby enhancing budget oversight and expediting decision-making processes. The platform features a wide array of tools, including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation, all tailored to meet diverse analytical needs. With its highly customizable dashboards, Admetrics effectively integrates data from multiple sources, which improves data integrity and reduces the inconvenience of switching between various applications or spreadsheets. Utilizing its innovative PRISMA model, the platform provides valuable insights into the performance of various marketing channels, such as television, offline media, and online marketplaces, while avoiding the pitfalls associated with traditional tracking and attribution techniques. Admetrics ensures meticulous documentation of all customer interactions while adhering strictly to data protection regulations, offering deep insights into customer journeys and conversion pathways. In addition, the platform's sophisticated Bayesian statistics engine facilitates rigorous testing and optimization of marketing strategies, allowing teams to fine-tune their methodologies and boost overall effectiveness. Through the utilization of these advanced features, organizations can gain a clearer understanding of their marketing performance, leading to more strategic and informed adjustments for future campaigns. Ultimately, Admetrics positions itself as an essential partner for e-commerce businesses striving for data-driven success in an increasingly competitive landscape.

Media

Media

Integrations Supported

Google Cloud Platform
Meta AI
Slack
TikTok

Integrations Supported

Google Cloud Platform
Meta AI
Slack
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$399 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marketscience

Date Founded

2017

Company Location

United States

Company Website

market.science/mmm-software/

Company Facts

Organization Name

Admetrics

Date Founded

2015

Company Location

Germany

Company Website

www.admetrics.io

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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